OVHcloud is preparing a significant price revision. From 1 September 2026, prices for new server orders will rise, and from October the changes will extend to some renewed services. Octave Klaba, founder, Chairman and CEO of OVHcloud, attributes the decision to the sharp rise in the cost of memory and data storage media.
The scale of the increases depends on the hardware. For 2024-generation servers, the average increase is set to be 28 per cent, whilst for the 2026 generation it will be as high as 51 per cent. For the latest Game servers, prices may rise by 87 per cent, High Grade by 59 per cent, and Scale by 40 per cent. In the Public Cloud, the rate for computing power is set to remain unchanged, but separate charges for storage and IPv4 addresses could increase the total cost of selected instances by up to 21.9 per cent.
The problem extends beyond OVHcloud. The expansion of data centres supporting AI is driving up demand for HBM memory, DRAM and high-speed server drives. TrendForce points out that a shortage of enterprise SSDs led to record prices in 2026, with manufacturers shifting production capacity towards the most profitable components for AI infrastructure.
For businesses, this means that the era of ever-cheaper cloud infrastructure is coming to an end, at least for the time being. Higher prices may force companies to monitor memory and storage usage more closely, reassess the cost-effectiveness of long-term contracts, and face greater pressure to optimise IT costs.
OVHcloud expects the market to stabilise around 2029, but it is difficult to regard such a scenario as certain at present. If investment in AI continues at its current pace, more expensive hardware could lead to a broader rise in the prices of digital services.
