cyber_Folks sets its sights on debt repayment and organic growth after PrestaShop acquisition

Following a series of high-profile acquisitions, led by PrestaShop, cyber_Folks is entering a phase of operational consolidation, focusing on monetizing its massive €35 billion annual GMV base. The management board is sending a clear signal to the market: the priority for the coming years is to rapidly reduce debt while maintaining a generous policy of sharing profits with shareholders.

3 Min Read
Jakub Dwernicki
source: cyber_folks

After a series of aggressive acquisitions, cyber_Folks is signalling to the market a shift in priorities. The acquisition of a 100% stake in PrestaShop – the global e-commerce giant – is a defining moment, followed by an operational ‘stacking the blocks’ phase. The strategy for 2026 is clear: organic monetisation and nurturing shareholder portfolios, while keeping debt in check.

The results for 2025 show the company in a strong expansion phase. Adjusted EBITDA grew by an impressive 66.1% year-on-year to reach PLN 292.3 million. Importantly, this growth was well ahead of revenue growth (30.2% year-on-year), demonstrating the increasing operational efficiency of the subscription model. Most spectacular, however, is the scale of operations following the absorption of PrestaShop. The Group now handles trade with a total GMV of €35 billion per year, putting it in the top league of European online commerce solution providers.

However, investors are keeping a close eye on the debt ratio. The management admits that after the finalisation of the latest transactions, the net debt/EBITDA ratio will temporarily increase to 1.8x. However, this is a controlled increase and – as vice-president Robert Stasik assures us – temporary. The target for the end of 2026 is ambitious: a return to levels well below 2.0x, and ultimately even below the 1.33x recorded at the end of 2025.

cyber_Folks tries to combine fire and water. Despite a temporary increase in debt, the company announces that it will continue to share its profit with shareholders. The announcement of a higher dividend year-on-year is a clear signal to the market: the group’s cash-flow is strong enough to simultaneously pay down debt and reward capital.

CEO Jakub Dwernicki (pictured) makes it clear: it is time for a pause in M&A. The focus on the markets of Western Europe – France, Spain and Italy – via 230,000 PrestaShop shops, gives the group sufficient scope for cross-selling and up-selling. If every quarter in 2026 brings the announced positive net profit growth of the parent company, cyber_Folks can prove that it can not only buy, but above all integrate effectively.

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