Earnings in IT 2025: Up to £25k for a B2B senior. Who gained the most?

After two years of decline, the Polish IT market showed the first signs of recovery in 2025, closing the year with an increase in the number of job offers by over 8 percent. However, this is not a return to mass recruitment, but the beginning of an era of “selective stabilization,” in which the budgets of technology companies have been brutally redirected from front-end and junior positions to experienced data and artificial intelligence experts.

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After two years of painful correction and frozen budgets, the Polish technology sector is finally seeing a rebound. According to the latest report by Just Join IT and N-iX, the number of job offers in 2025 increased by 8.42 per cent year-on-year, exceeding 110,000 advertisements.

However, this is not a return to the ‘El Dorado’ of mass recruitment, but an entry into a phase of mature consolidation where capital is flowing to where it can see a direct return on investment: in analytics and artificial intelligence.

The most symbolic change took place in the technology structure. After years of undivided dominance by JavaScript, the Data category has taken over the primacy, comprising 10.78 per cent of all offerings. The dethroning of the frontend in favour of analytics, Big Data and Data Science signals a fundamental shift in business strategies.

Companies have stopped focusing solely on building new interfaces, shifting the focus to optimising processes and learning from their resources. This trend is reinforced by the rapidly growing AI/ML segment.

Although artificial intelligence accounts for less than 5 per cent of advertisements, this is where specialists are seeing record salary increases of 15 per cent and the volume of offers has quadrupled.

However, the market recovery is selective and brutal for newcomers. The barrier to entry in the IT industry has reached historic highs. As many as 96 per cent of all adverts last year were aimed at seniors and mids. Juniors, with only 4.79 per cent of the market share of offers, became a statistical margin.

Rather than investing in staff training, employers are looking for ready-made competencies that scale the effectiveness of teams from day one.

In terms of salaries, 2025 has widened the gap between B2B contracts and employment contracts. This is most evident at the mid-level, where the earnings gap reaches 26 per cent in favour of contracts.

B2B seniors can count on an average net salary of nearly PLN 25,000, which is attracting more and more experts to this cooperation model. Although remote working remains the standard (74 per cent of offers), managers are increasingly bold in promoting the hybrid model. The number of adverts requiring partial presence in the office increased by 29 per cent, suggesting a slow retreat from 100 per cent remote work to building an organisational culture in the ‘4+1’ or ‘3+2’ model.

The year 2026 promises to be a time of further specialisation. The era of easy money is over, and the era of precise investment in technologies that make a real difference to companies’ bottom line has begun.

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