DXC Technology, a global IT services provider, is strengthening its presence in Poland with the appointment of Halina Frańczak as Market Leader and Managing Director. This is another step in the company’s strategy, which is increasingly focused on growth in Central and Eastern Europe, and especially in Poland – a market considered to be one of the most dynamically growing technology centres in the region.
The new leader will be responsible for building and implementing DXC’s development strategy in Poland, working with Maciej Tomczyk, who focuses on day-to-day project implementation. Frańczak brings experience gained at Deloitte and Accenture, where she led marketing and communications initiatives and served as Chief Sustainability Officer for the CEE region. Her profile demonstrates DXC’s focus not only on operational development, but also on strengthening its image and strategic presence in key economic sectors.
The decision to appoint Frańczak is part of DXC’s wider plan to invest in Poland. The company recently opened a Global AI Competence Centre in Warsaw, bringing together nearly 500 artificial intelligence experts. This is part of a global strategy to build technology hubs in regions with high talent potential and relatively lower operating costs compared to Western Europe.
Poland is particularly attractive compared to the region. According to IDC, the value of the country’s ICT market in 2024 was USD 25.73 billion, and forecasts point to further growth driven by digital transformation, migration to the cloud and the development of AI-based services. Poland also has one of the highest ratios of software engineers in Europe and is among the leaders in IT outsourcing. These figures are driving global players – from Accenture to Capgemini – to develop their competence centres here. DXC, already employing more than 4,000 people in Poland, does not want to be left behind.
The staffing movement can be read as a signal of an acceleration of activity in Poland and an attempt to make better use of local potential. However, the challenge lies in the growing competition for specialists, who are a key resource in the context of the development of AI and cloud services. More and more companies are opening R&D centres in Warsaw, Kraków or Wrocław, which is raising labour costs and forcing new retention strategies on employers.
DXC is already in a strong position, serving global clients from Poland and developing service centres in Warsaw, Gdansk, Wroclaw and Krakow. The appointment of Frańczak, however, suggests that the company wants to move beyond the role of service provider and become more firmly rooted in the local innovation ecosystem, becoming a partner for business and institutions.
