Sharp Europe has announced the launch of a new brand concept: “One Sharp” Digital Experience. This strategic shift, reinforced by a new visual identity, marks a significant milestone in Sharp Europe’s new business direction.
Drawing on more than a century of experience in innovation, Sharp Europe is opening a new chapter in customer-focused IT services. The new offering builds on a comprehensive portfolio of cyber security and digital transformation solutions, strengthened by the acquisition of ITpoint, a leading managed services provider, and Apsia, an expert in integrating business applications in the cloud.
The consolidation also includes the integration of Sharp Display Solutions Europe (SDSE) into the Sharp Electronics Europe (SEE) portfolio, strengthening the brand’s technology offering.
Commenting on Sharp’s vision for its new activities in the world of digital services, Joe Tomota, President Sharp Europe, said: “We know that our brand is very close to people and businesses around the world. This business consolidation and brand repositioning are emblematic of where we are heading. We are bringing together Sharp ‘s expertise in IT services, document and print management services, audiovisual technology and workplace solutions under one cohesive identity.”
“With years of experience in delivering innovative products and audiovisual solutions across multiple industries, we now have the opportunity to shape the wider digital landscape. Our world is becoming increasingly visual and sensory and we need to respond to this.
As Sharp Europe integrates the most cutting-edge Sharp solutions in the display industry under one brand, we are creating a future where technology, creativity and collaboration come together to help our customers truly thrive,” Tomota concludes.
This change reaffirms Sharp’s continued investment in innovation and the company’s commitment to helping organisations secure business, increase efficiency and explore new opportunities – as a trusted technology partner for businesses of all sizes.
Source: Sharp
