The hospitality software market in Poland is entering a phase of maturity, as evidenced by the finalisation of the acquisition of a 60% stake in the Nowy Sącz-based Betasi by private equity fund Spire Capital Partners (SCP). The deal is not just a simple capital injection, but a strategic bet that Poland’s premium sector – which includes hotels and spas – is ready for deep digitalisation supported by artificial intelligence.
Betasi, operating in the niche but highly profitable Hotel Management Systems (HMS) segment, has managed to build a client portfolio that is the envy of international players. Serving giants such as Hotel Bania and the Gołębiewski chain proves that local solutions can successfully compete with global platforms by being better tailored to the specifics of the domestic resort market. Despite its strong operational position, the company has reached a point where further scaling requires going beyond a purely organic model.
Spire Capital Partners’ investment is part of a wider trend in which private equity funds are looking for profitable technology companies with an established revenue base, in need of ‘professionalising structures’ for further growth. Łukasz Wierdak, partner at SCP, clearly defines the direction: combining the fund’s strategic know-how with Betasi’s technological foundation. The key to success is to optimise management processes while raising the standard of guest service, which is becoming a priority for hoteliers in an era of rising labour costs in tourism.
The most interesting element of the new strategy is the announcement of the implementation of AI into HMS systems. Marcin Gródek, CEO of Betasi, suggests that the company intends to use the technology revolution to redefine visitor interaction and automate the backend. Importantly for business stability, the existing management team remains at the helm, minimising operational risk post-merger.
