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Mondelez invests USD 40 million in AI. Marketing costs to fall by 50 per cent.
Mondelez is investing over $40 million in a proprietary generative AI tool, developed in collaboration with Publicis and Accenture, to…
The history of chatbots – an old player, a new hand in the age of AI
Although generative artificial intelligence is today associated with futuristic visions, the biggest winner of this revolution turns out…
The boundary between chatbot and AI agent – why the difference matters for business
Chatbots have been supporting companies in simple customer service processes for years, but their capabilities end in reactive…
From annoying bot to empathetic assistant: how AI is learning to be human
For years, chatbots had one task: to solve a case cheaper and faster than a human. In practice,…
AI agents vs chatbots – let’s not confuse one with the other
In recent months, artificial intelligence agents have become one of the hottest topics in the IT industry. The…