War for the CRM throne: Can new players like ServiceNow threaten Salesforce’s dominance?

The customer relationship management (CRM) software market, worth more than $80 billion in 2024, has been dominated for more than…

Everything as a Service (XaaS): Market maturity and profitability analysis in the partner channel

The global IT market is undergoing a fundamental transformation, in which the one-time technology purchase model is being…