Action S.A. closed the third quarter of 2025 with revenues of nearly PLN 745 million, confirming that its sustainable growth strategy is yielding tangible results in a still challenging macroeconomic environment. The distributor generated nearly PLN 9 million in net profit during the period, maintaining a margin at a safe level of 8.41 per cent. These results shed light on the company’s broader transformation, which is increasingly balancing between classic distribution and its role as a provider of advanced services.
A key driver in recent months has been the B2C e-commerce segment. The scale of operations in this area has increased significantly, as evidenced by the volume of shipments handled – more than 1.07 million items, which is 34 per cent better than in the same period last year. However, Action is not limiting itself to the role of a passive retail intermediary. The company is consistently developing overseas sales channels and strengthening its B2B offering, which allows it to diversify its revenue streams and become independent of fluctuations in the local consumer market.
An important element of the report is the evolution of the business model towards value-added services. As part of the #ACTIONTechSolutions initiative, the distributor is increasingly bold in its role as an implementation partner for corporate and institutional customers. Offering end-to-end enterprise solutions is a strategic retreat from low-margin volume distribution. Slawomir Harazin, Vice President of the Management Board, points out that building sustainable advantages is based on innovations, which the company first tests on its own body.
“We know that modern business is about creating sustainable advantages based on innovative solutions that we ourselves implement in our organisation. Thanks to the experience we have gained and the systems we develop, we become a reliable partner for other entities. We are convinced that this approach allows us not only to support the development of our customers, but also to consistently strengthen the Company’s position on the market,” – adds Sławomir Harazin, Vice President of the Management Board of ACTION S.A.
On the operational side, Action is focusing on cost optimisation by finalising the implementation of a new ERP system and tools based on artificial intelligence. Piotr Bielinski, CEO, emphasises that the company is choosing the ‘small steps’ method instead of sudden leaps. This approach aims not only to improve efficiency on an ongoing basis, but above all to prepare the ground for future scaling of the business. Investment in technology serves a dual purpose here: it streamlines internal processes and builds credibility in the eyes of business partners looking for proven solutions in the age of digital transformation.
“Our approach is based on systematic, deliberate growth – we choose small steps rather than sudden leaps. Current work and activities are strengthening the base for future growth. At the same time, we are optimising costs and preparing for the implementation of new systems to work even more strongly in our favour in the future. In the B2C e-commerce segment we are consistently pursuing growth,” says Piotr Bielinski, CEO of ACTION S.A.
Selected financial data of GK ACTION S.A. for Q3 2025.
| thousand PLN | 2025 | 2024 | change |
| Sales revenue | 744 698 | 627 489 | 18,68% |
| Gross profit/loss on sales | 62 614 | 50 328 | 24,41% |
| Margin % | 8,41% | 8,02% | 0,39% |
| Net profit | 8 994 | 6 165 | 45,89% |
