Success for Poles in Apple Swift Student Challenge. Winning iOS apps
Two Polish students have joined the elite group of winners of this year’s Apple Swift Student Challenge 2026. Their winning…
Success for Poles in Apple Swift Student Challenge. Winning iOS apps
Two Polish students have joined the elite group of winners of this year’s Apple Swift Student Challenge 2026.…
Why is Apple going back to Intel? Changes in the semiconductor market
With strong support from Washington, which is seeking to rebuild the domestic semiconductor industry, Apple and Intel have…
Apple is looking for an alternative to TSMC. Talks with Intel and Samsung
Apple has begun preliminary talks with Intel and Samsung regarding the production of its flagship processors. These exploratory…
Who is Apple’s new CEO?
Starting September 1, John Ternus will take the helm at Apple, replacing Tim Cook as CEO. The selection…
John Ternus the new CEO of Apple
Apple has officially announced that John Ternus will succeed Tim Cook as CEO in September 2026. This carefully…
Global decline in smartphone shipments. Why is Apple the only one growing?
As the global smartphone market buckles under the pressure of component shortages and geopolitical tensions, Apple has dominated…
Foldable iPhone delayed. Apple faces technical problems
Apple’s decision to delay the development of its foldable iPhone proves that engineering excellence still trumps the pressure…
Pivot worth billions. What does Apple’s history teach us about flexibility?
Apple’s current dominance proves that it is design and the intuitiveness of the interface that constitute the most…
Siri opens up to Gemini and Claude. A major shift in Apple’s strategy
Apple’s decision to open up Siri to third-party AI models, such as Gemini and Claude, marks the definitive…
Managing your business in the Apple Business ecosystem. Free tools from 2026
Apple is throwing down the gauntlet to Google and Microsoft by consolidating its disparate business services into a…
Mac mini in the company: Why does it pay more than a PC?
IT optimization requires moving away from purchasing cheap hardware and instead investing in ecosystems that minimize the hidden…
Apple acquires Poland’s MotionVFX. A new stage for Final Cut Pro
Apple’s acquisition of the Polish company MotionVFX signals that the Cupertino-based tech giant intends to integrate its creative…
The most repairable MacBook in a dozen years. Apple changes strategy
Apple has made an unexpected move toward sustainability by introducing the MacBook Neo, which—thanks to the elimination of…
Apple is betting on silicon integration. New M5-series MacBooks are an AI manifesto
Apple is launching MacBook Pro and Air models with M5 processors, focusing on radically accelerating AI operations performed…
Digital Trust is the new currency in IT. How Apple and Amazon turned privacy into billions in profits
The modern market is no longer an arena for competition based on product features, but rather a space…
Brussels loosens its grip: Apple Maps and Ads off the DMA radar
Brussels' decision to exempt Apple Maps and Ads from the Digital Markets Act is a rare victory for…
Foldable iPhone finally has a release date, but the price for innovation will be high
Apple is deliberately breaking with its previous release cycle, opting for a radical selection of products in order…
Will Google save the AI in the iPhone? The new Siri is set to change everything
Market pressure is forcing Apple to make a strategic shift and turn to Google technology to transform Siri…
One billion dollars for Siri’s new brain: Strategic alliance between Apple and Google
Apple officially cements its alliance with Google, deciding to integrate Gemini models with Siri as part of a…
Changing of the guard: Apple ends Samsung’s long-standing dominance
Samsung's hegemony in the mobile market is coming to an end, giving way to Apple's consistent premium strategy.…
A monopoly on privacy? The OCCP questions Apple’s market play
The antitrust proceedings initiated by the President of the Office of Competition and Consumer Protection (UOKiK) against Apple…