Apple is betting on smart glasses. Vision Pro loses priority

Apple is changing its strategy in the mixed reality segment, suspending development of the new version of the Vision Pro headset and directing resources toward smart glasses. This move signals that the company is focusing on more everyday, lightweight forms of AI-powered devices rather than heavy, premium headsets.

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Apple Vision Pro, VR
Author: Roméo A. / Unsplash

Apple is apparently making a course correction in the wearable segment – Bloomberg reports that the company has suspended work on a refreshed, lighter version of the Vision Pro headset (project ‘N100’), redirecting resources to the development of smart glasses.

The original Vision Pro, introduced in February 2024 at a price of US$3,499, has yet to gain a firm foothold in the mass market. It complains of a limited content library and strong competition from cheaper hardware, especially from Meta .

According to people close to the matter, Apple is currently working on at least two variants of the smart glasses: The N50, without its own display, which will work with the iPhone, and a version with an integrated screen – the latter project being brought forward from its planned 2028 launch.

Apple’s strategy becomes clear in this light: put minimalism and AI as the focus – the glasses are to place a strong emphasis on voice interaction and artificial intelligence features, rather than full AR/VR immersion.

This move by Apple can be read as an acknowledgement of the limitations of headset-class hardware at the current stage of technology, and an early shift of the battlefield from the Met: lightweight devices close to the everyday user seem far more competitive.

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