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Klaudia Ciesielska

Redaktor Brandsit

AI is not enough. Marketing discovers the gravity of data

Digital marketing is entering an era where data is becoming as compelling as artificial intelligence itself. The Snowflake…

Atman opened WAW-3 – the largest data centre campus in Poland near Ozarow Mazowiecki

In Duchnice, near Warsaw, Atman officially launched the first building of its newest WAW-3 data center campus, starting…

AI accelerator market in Europe: digital sovereignty vs. Nvidia’s dominance

The generative artificial intelligence (GenAI) revolution has created insatiable demand for computing power, fundamentally changing data center architecture…

Halina Frańczak new Market Leader at DXC Technology Polska

DXC Technology is strengthening its presence in Poland with the appointment of Halina Frańczak as Market Leader and…

Canon enters 3.2m market with new Colorado XL series

Canon enters the 3.2-meter wide format printing market with the launch of its new modular Colorado XL series…

AI trapped in déjà vu: companies are repeating the mistakes of RPA and BPM again

Generative artificial intelligence is entering the business world at an impressive pace, and companies are racing to harness…

Trump publicly calls on Microsoft to fire one of its top executives

President Donald Trump has publicly demanded that Microsoft fire Lisa Monaco, its new chief global affairs officer, placing…

China exploits America’s visa problems to attract engineers

Beijing is joining the global battle for talent by introducing a new K visa for foreign tech professionals.…

Digitisation of public services in Europe: leaders, laggards and the Polish paradox

W Unii Europejskiej, obok krajów oferujących w pełni cyfrową administrację, funkcjonują państwa wciąż nadrabiające zaległości, co tworzy obraz…

Storage for data centres – 5 leaders in 2025

Choosing a storage platform in 2025 is becoming a key strategic decision, not just a technological one. This…

European banks join forces. Euro-stablecoin is being created to challenge US dominance

A consortium of nine European banks, including ING and UniCredit, has announced the creation of a new company…

Data sovereignty is no longer an empty buzzword, today it has a real impact on purchasing decisions – Tomasz Sobol, OVHcloud

Data sovereignty is becoming a key element of digital strategies, influencing the decisions of companies and public institutions.…

AI adoption in the EU. Ranking of countries from leader to marauder

The adoption of artificial intelligence in Europe is accelerating rapidly, with the number of companies using this technology…

Schneider Electric and NVIDIA are standardising the construction of AI factories. New projects are set to accelerate the revolution

Schneider Electric and NVIDIA are launching new reference designs to solve one of the biggest challenges of the…

Polish software house market: between record exports and internal correction

After a decade of uninterrupted growth, the Polish software house market is sending mixed signals that undermine the…

The digital open-air museum, or who turned out the lights over Europe

The latest data on investment in technology leaves no room for doubt – Europe is falling further and…

IT imports to Poland and exchange rates – How USD/PLN shapes the technology market

The final price of a new laptop or server in Poland is determined not only by store margins,…

AI will shake up the IT industry more strongly than others. What does this mean for professionals?

The rapid development of generative artificial intelligence has transformed it from a technological curiosity into a tool that…

Two faces of Polish IT – Waves of bankruptcies and the era of giants

The Polish IT sector, long hailed as a pillar of the national economy, is currently facing a profound…

Ineffective meetings in IT: How to recover lost time and money?

Tech workers spend an average of five hours per week in meetings, but most of that time is…

UK 5G in the hands of Nordic giants. VodafoneThree opts for Ericsson and Nokia

Newly formed operator VodafoneThree has selected Ericsson and Nokia as key partners to build its nationwide 5G network…