Natalia Zębacka

Redaktor Brandsit

A $650m lesson. Why are AWS and Google finally working together?

Fierce rivals AWS and Google Cloud have decided to take the unprecedented step of opening up their ecosystems.…

The Trump administration is betting on XLight. US$150m for former Intel CEO’s startup

As part of a strategic shift toward direct government investment, the Trump administration has approved the acquisition of…

The end of cheap labour in IT. How is AI forcing a redefinition of the junior role?

Automation is irrevocably removing simple tasks from the market, which until now have been a testing ground for…

Shadow AI on the rise: 56% of employees are implementing artificial intelligence behind their bosses’ backs

European SMEs are rapidly integrating artificial intelligence under pressure from economic uncertainty, making it the foundation of their…

Korea enters Polish IT more strongly. Effect of K-Content Expo 2025

The opening of a permanent business center in Warsaw and the signing of contracts worth nearly USD 30…

ServiceNow targets identity security. One billion dollars on the table for the acquisition of Veza

ServiceNow continues its offensive on the mergers and acquisitions market this year, conducting advanced talks on the purchase…

Two-speed digitalisation. Where does Polish business place billions of zlotys on IT?

Cyfryzacja polskiego przemysłu w 2024 roku to opowieść o dwóch prędkościach, w której duże przedsiębiorstwa dynamicznie wdrażają zaawansowane…

From controller to mentor. Why are ‘soft’ competencies the hardest currency in AI?

The traditional hierarchical leadership model is becoming not only anachronistic, but also risky from a business perspective. Today,…

HP cuts 6,000 FTEs and warns of costs. A billion dollars at the altar of AI

HP Inc. is focusing on a radical restructuring in the spirit of AI, announcing plans to cut up…

TFI PZU enters the game: PLN 15m for Scanway at valuation confirming space-tech aspirations

TFI PZU joins Scanway's shareholders with an investment of PLN 15.3 million, thereby validating the ambitious strategy of…

AI democratises cybercrime. Windows on target for hackers

The arms race in cyberspace has entered a new phase, with artificial intelligence becoming a key ally of…

A monopoly on privacy? The OCCP questions Apple’s market play

The antitrust proceedings initiated by the President of the Office of Competition and Consumer Protection (UOKiK) against Apple…

Dirty play in IT? TP-Link accuses Netgear of black PR and lobbying in the US

TP-Link is fighting back in its battle for survival on the US market, suing Netgear for allegedly conducting…

Gaia-X Level 3: The new standard for data sovereignty. Who made it to the CISPE list?

At the Gaia-X 2025 summit in Porto, the European cloud market moved from theoretical discussions about sovereignty to…

Brussels twist: EU delays key AI legislation under pressure from Big Tech

The European Commission proposed on Wednesday a significant relaxation of its technology policy, including a delay in the…

Cloudflare global outage resolved. Company names culprit

Tuesday's paralysis of key internet services, including X and ChatGPT, turned out to be the result of an…

AI is devouring power. The real winner of the boom will be energy storage

The rapid increase in energy demand, driven by AI data centers in the US, is currently the biggest…

Vertiv and NVIDIA standardise the construction of AI factories. Deployment time reduced by 50 percent

As generative AI redefines the demand for computing power, Vertiv and NVIDIA are strengthening their collaboration to set…

Wonderful raises $100m. AI platform from Index Ventures enters Polish market

The market for autonomous AI agents for business is gaining momentum, and startup Wonderful has just raised $100…

Copyright vs AI: GEMA wins lawsuit against OpenAI. It’s about training data

A German court has dealt a blow to OpenAI's operating model by siding with GEMA in a high-profile…

Brussels relaxes AI Act. Big Tech can take a temporary breather

Tech giants such as Apple and Meta can count on a postponement of the full implementation of the…