Exclusive Networks has announced its decision to sell its audiovisual systems and unified communications (AV&UC) and gaming business in Poland to global distributor TD SYNNEX. The transaction – although subject to regulatory approvals – has several important implications for the local IT distribution market.
Firstly, the move allows Exclusive Networks to focus on strategic areas such as cyber security and cloud services, which is part of a global restructuring that includes the company’s transition to private ownership through CD&R and Permira funds.
Secondly, for TD SYNNEX, the acquisition represents an opportunity to rapidly expand into the AV/UC area in Poland. The company already operates in its home market as a key distributor of equipment and solutions (including IBM) and can benefit from the addition of peripheral equipment, cameras, soundbars or headsets – products increasingly purchased despite the shift of many communication functions to video platforms.
Thirdly, the AV/UC segment is undergoing a transformation: dedicated video conferencing systems are losing ground to universal platforms (Teams, Zoom). In this context, the integration of hardware with cloud solutions and the corresponding architecture are becoming added value. Exclusive Networks – steering these segments – is transferring teams, competences and relationships with manufacturers (Samsung, LG, Logitech, Razer, Corsair and others), which may allow TD SYNNEX to leapfrog the market.
From the point of view of partners and customers, it will be crucial to minimise disruption to ongoing collaboration – the stated priority of the parties is a ‘smooth transition’ and maintaining operational continuity. In practice, however, integrations of such scopes often imply adjustments in logistics, commercial terms and conditions and supplier portfolios.
The final shape of the change depends on regulatory approval and the integration process. But it can already be concluded that the AV/UC segment in Poland is facing consolidation – and that TD SYNNEX is betting on expansion by acquiring competences rather than building them from scratch.
