OVHcloud is strengthening its presence in Eastern Europe. Grzegorz Soczewka, the new VP Sales for Eastern Europe, has been in charge of sales development in the region since the beginning of November 2025. It’s a move that can be read more broadly: Europe’s largest cloud provider no longer just wants to be an alternative to hyperscale. It wants to play in the league of those who define the rules, especially in areas where data sovereignty is becoming no less important than the price of services.
The change comes at an interesting time. According to Eurostat data, the European cloud market is growing faster than the global average mileage, as the pace of cloud adoption is only accelerating in public administration and regulated sectors. At the same time, it is clear that government institutions, the financial sector or industrial operators entering AI do not want to do so blindly. In 2025, the largest AI projects in Europe – both private and publicly supported – have the words ‘sovereign’, ‘control’, ‘auditability’ in their briefs. This semantics works in OVHcloud’s favour.
The new Go-To-Market strategy, Be Ahead, is designed to respond to this trend and is expected to move Eastern Europe from being a secondary region to being a market that generates demand from its own local logic, rather than just benefiting from a global portfolio. The lens declares building an ecosystem that will bring partners and customers together into a more predictable commercialisation machine. In Poland and the region, this makes sense. Partners don’t need another catalogue of services. They need decision-making centres that understand their context: from AML regulation in fintech to the specifics of selling AI to industry, where the implementation of LLMs or MLOps is just a stepping stone and ROI is accounted for by the efficiency of the end-to-end process.
In sectors such as public, financial, the new generation of AI is already of a different nature than in 2022-2023. It is not about models as big as possible’ it is about models that are qualified, controllable, with data that can be proven to the regulator. The European cloud has a natural moment in this jigsaw – but needs to prove business value faster than AWS, Azure and Google.
In this context, Soczewka’s experience with AI projects could prove to be a pragmatic asset. In previous roles, he has worked with both global vendor environments and Polish companies that have built their own sales models around AI and process automation. This is experience that the market today doesn’t discount: partners want people who have seen AI go to market in practice and know where that narrative can pan out.
If OVHcloud wants Eastern Europe to grow in real terms, not just in PR benchmarks, the condition will be precisely to operationalise sovereignty. Not as a political slogan, but as a set of products and contracts that actually move data and AI closer to the customer, rather than further to global governance. The new sales leader has an operational role in this scenario: he or she must provide partners with the tools to make data sovereignty translate into pipeline and margin, not just slides. If successful – the region can emerge from its role as a periphery and become a viable generator of growth.
