Are the giants catching up? Ubiquiti and Huawei grow in the shadow of WLAN market leaders

Although the enterprise WLAN market closed the third quarter of 2025 with solid growth of 7.8%, it is clear that…

The era of ‘writing SQL’ is over. Snowflake charts a data architecture vision for 2026

The year 2026 is expected to bring a fundamental redefinition of data work, with engineers abandoning the role…

AI is not enough. Marketing discovers the gravity of data

Digital marketing is entering an era where data is becoming as compelling as artificial intelligence itself. The Snowflake…

Snowflake launches programme for AI startups

Snowflake launches a comprehensive support program for young technology companies. The “Snowflake for Startups” initiative aims to lower…

Siemens and Snowflake connect factory and office data in AI cloud

Technology conglomerate Siemens and cloud data provider Snowflake have partnered to break down the barriers between shop floor…

More than the cloud. Snowflake and Synerise join forces in the battle for customer AI

Synerise has made its BaseModel.ai tool available on the Snowflake Marketplace. The step aims to make it easier…