IT consolidation: a simpler system or a costly trap?

Consolidating IT vendors promises fewer contracts, integrations, and costs. In practice, however, it can turn hundreds of minor operational issues…

AI is not enough. Marketing discovers the gravity of data

Digital marketing is entering an era where data is becoming as compelling as artificial intelligence itself. The Snowflake…

Click and regret: the dark side of AdTech

Cybercriminals are increasingly operating in broad daylight, exploiting the advertising industry's infrastructure rather than hiding in the darknet.…

MarTech is growing faster than budgets. Will AI change the priorities of B2B marketers?

Globalny rynek technologii marketingowych rośnie w tempie ponad 13 procent rocznie i do 2027 roku ma przekroczyć wartość…