Speculation is growing in Cupertino about succession plans. According to reports in the Financial Times, Tim Cook, who has led Apple for 14 years and recently turned 65, could step down as early as next year. Although neither Cook nor Apple are commenting on these revelations, the board of directors is reportedly working hard on a plan to hand over power.
In the spotlight is John Ternus, the current senior vice president of hardware engineering. Ternus, who oversaw the company’s crucial transition of Macs to Apple’s proprietary Silicon chips, is increasingly seen as a favourite. His increasing responsibility and more frequent presence at product presentations signal a conscious building of his position within the company.
Speculation has gathered pace following the recent retirement of Jeff Williams, the long-standing chief operating officer (COO). Williams had been considered Cook’s natural successor for years, and his departure significantly reshuffles the internal name exchange. With Williams’ departure, Apple has undertaken a quiet reorganisation. Key managers such as Eddy Cue (Services), Craig Federighi (Software Engineering) and just Ternus were given expanded responsibilities.
Cook’s departure would end an era of steady, if less visionary, growth than under Jobs. Cook transformed Apple into a services giant and supply chain champion, largely through a strategy of outsourcing manufacturing. His successor, whoever he is, will face other challenges: increasing regulatory pressure, diversifying manufacturing out of China and finding the next ‘next big thing’ after the iPhone.
Cook himself has repeatedly stressed that Apple prefers internal candidates and has detailed succession plans. The selection of Ternus would signal a continued focus on product and engineering. While final decisions have not been made and the timetable is subject to change, preparation for a new era has clearly begun in Cupertino.
