Arrow Electronics, a global IT solutions provider, has announced it has won four prestigious awards in the CONTEXT ChannelWatch Distributor of the Year Awards 2025, confirming its position as a leader in the IT distribution industry.
In this year’s edition, the company was honoured with the titles:
- Best Value Added Distributor (VAD)
- Best Cloud Distributor
- Distributor with Best Customer Service (award for the first time),
- Most Innovative Distributor (award for the first time).
These accolades underline Arrow’s consistent commitment to providing innovative, valuable and customer-focused solutions to partners across Europe.
Digital transformation and the role of Arrow
Arrow’s success in 2025 is in line with the dynamic development of the IT market, shaped by digital transformation, the growing role of artificial intelligence in business and the increased demand for cloud solutions, cyber security and modern IT infrastructure.
“We are extremely proud of this award, which reflects the hard work, innovation and commitment of the entire Arrow team,” said Nick Bannister, President of Arrow’s Enterprise Computing Solutions Business in EMEA (pictured). – “It’s also a testament to the trust of our partners, to whom we consistently deliver cutting-edge technology, superior service and future-focused strategies. These awards motivate us to continue to develop value, innovation and long-term relationships across Europe.”
Appreciated innovation and customer service
Arrow won awards in the Best Customer Service and Most Innovative Distributor categories for the first time, highlighting its drive to anticipate customer needs and introduce initiatives that redefine the IT channel landscape.
This is also the second year in a row that Arrow has been awarded Best Value Added Distributor and Best Cloud Distributor, reflecting its consistent excellence in strategic consulting, technical expertise and transformational cloud solutions.
“The awarding of four CONTEXT ChannelWatch awards to Arrow – Best Value Added Distributor, Best Cloud Distributor, Best Customer Service Distributor and Most Innovative Distributor – highlights Arrow’s unique ability to deliver value, drive innovation and help resellers succeed. From supporting digital transformation with secure and scalable cloud solutions, to setting new standards in customer service and pioneering the use of artificial intelligence, Arrow has proven to be a visionary leader and trusted partner in the IT channel. These awards recognise its commitment to excellence and its pivotal role in shaping the future of the industry,” said Howard Davies, CEO and co-founder of CONTEXT.
About the ChannelWatch study
The CONTEXT ChannelWatch report is the world’s largest online survey of resellers. More than 7,000 companies participate each year, providing valuable insights into purchasing decisions, business plans and market trends. The awards confirm Arrow’s position as a leading integrator of cloud and AI solutions and the first choice partner in the IT channel.
