Despite a year full of geopolitical and economic challenges, Asbis ended 2024 with a result that may herald a change in market sentiment. The mWIG40 index-listed IT equipment distributor generated estimated consolidated revenues of USD 383 million in December. This represents a year-on-year increase of 17 per cent and represents the company’s best monthly sales performance in the past year.
The key to December’s success, however, was not even growth in all markets, but the completion of specific major projects. Slovakia stood out in particular, where Asbis almost doubled sales thanks to the finalisation of significant contracts. Poland and the United Arab Emirates were equally solid, with double-digit growth, confirming their role as stable pillars in the group’s portfolio.
From a technological perspective, however, the most interesting signal is coming from Kazakhstan. After months of stagnation, this market has started to show positive trends, which CEO Serhei Kostevitch links directly to the launch of new Apple smartphone models. This may suggest that demand for consumer electronics in the EMEA region is beginning to recover, driven by hardware innovation.
For investors, the December report proves that Asbis’ geographic diversification strategy is still working, cushioning local downturns with prosperity in other regions. Although the whole of 2024 required management to ‘put out fires’, the end of the year provides a solid foundation for an optimistic entry into 2025.
