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Klaudia Ciesielska

Redaktor Brandsit

Edge computing as the new cost of ESG. Why green IT transformation may be more expensive before it becomes cheaper

Edge computing is increasingly appearing in companies' strategies as a response to operational and environmental needs. But is…

Cyber paradox: Why, despite billions for cyber security, are companies increasingly vulnerable?

Today's digital landscape presents business leaders with a paradox: despite increasing investment in cyber security, the number and…

Digital infrastructure boom – how increased investment in data centres correlates with demand for IT integrator services

Today's digital economy is experiencing an unprecedented acceleration, referred to as the 'digital infrastructure boom'. This phenomenon is…

Google DeepMind chief warns – AI will take away people’s jobs faster than you think

In a tech world where an excess of information hype often dilutes the importance of statements, the voice…

Digital twins and IIoT – a new industry standard that accelerates, not experiments

The Industrial Internet of Things (IIoT) and digital twins were treated as a technological curiosity only a few…

Managed services need a new model. AI is already writing it

Managed services are currently undergoing their biggest transformation since the emergence of the MSP model. MSPs are operating…

Competency gap in IT – how many IT specialists per 1000 companies in Poland?

The skills gap in IT is becoming one of the main challenges for the Polish economy, especially in…

Enterprise instead of masses – Brand24 moves away from economies of scale and looks for profit in fewer customers

After a dynamic 2023, Brand24 closes 2024 with a marked decline in net profit and operating profit, but…

Piotr Baca promoted to Managing Director CEE at Brother

At the beginning of April, Brother is reorganising its management structure in the CEE region. Piotr Baca, previously…

Arm wants half of the data centre market. Will AI help it achieve this

Until a few years ago, Arm was mainly associated with energy-efficient chips for smartphones. Today, the British company…

Huawei grows faster, but earns less. Net profit down 28%

Huawei closed 2024 with its strongest revenue growth in five years, but net profit fell by more than…

Don’t assume in advance that everything in the company works, just because your technology works – Dr Chrystian Poszwinski, HWF Partners

The M&A market in the IT sector in Central and Eastern Europe is evolving dynamically, with key trends…

Cyber security for NAS devices: How Synology simplifies data protection

While the risk of cyber attacks is increasing, data protection has become a priority for businesses and individual…

“Poland is a key market for us with the potential to become the technology hub of the CEE region.” – Ilona Tomaszewska, Microsoft

Artificial intelligence is developing at a rapid pace and its impact on various sectors of the economy is…

Bots versus businesses – Artur Cyganek of BotGuard on the real cost of bad bots to businesses

Today's internet is facing a rising tide of unwanted traffic generated by bots. According to Imperva's 'Bad Bot…

Success in a demanding market requires close partnerships – Miroslaw Pisaniec, Schneider Electric

The technology market is developing at a dizzying pace, which poses many challenges for its participants, especially in…

The key to controlling chaos in IT – Maciej Żwirski, Deloitte on DevEx

Brandsit: What factors contributed to the concept of DevEx? Is it a response to any specific challenges in…

“In cyber security, we need to be up to date”. – Marcin Krzemieniewski, IT Solution Factor

BrandsIT: What are the biggest cyber threats currently facing Polish companies and how have they changed in recent…

Integrating technology in construction: the technological future of settlements – interview with Anita Makowska, Archicom

Klaudia Ciesielska, BrandsIT: Technology is taking up more and more space in our lives. Let's refer to strictly…

Robots, AI and people – Olga Złotnicka on the culture of innovation at Orange Polska

In order to provide the best experience for customers and employees, it is necessary to implement digital tools…

Digitisation strategies: How universities can prepare for the future – interview with Michal Ledzion, Iron Mountain

Klaudia Ciesielska, Brandsit: During the pandemic period, there was a noticeable increase in interest in digitalisation among companies…