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Klaudia Ciesielska

Redaktor Brandsit

New Year’s Eve 2025: Farewell to the year of ransomware, hello to the year of deepfakes

The explosion of generative artificial intelligence capabilities has caused deepfakes to rapidly evolve from a technological curiosity into…

From hardware supplier to digital environment architect. Rafał Szarzyński on the “One Sharp” revolution

Can a manufacturer of reliable hardware become an architect of digital transformation? Rafał Szarzyński, Sales Director at Sharp…

Are the giants catching up? Ubiquiti and Huawei grow in the shadow of WLAN market leaders

Although the enterprise WLAN market closed the third quarter of 2025 with solid growth of 7.8%, it is…

Data gives you an edge, but requires control. 8 predictions for the enterprise market

Data has given companies a powerful competitive advantage, but looking at technology forecasts for 2026, it is clear…

Hardware casualties of artificial intelligence. Why will PC and server prices shoot up?

The unbridled battle for dominance in the field of artificial intelligence has pushed the consumer electronics market to…

AI as critical infrastructure. How Gemini 3 is changing the enterprise operating model

Although Google boasts about Gemini 3's record-breaking performance, the real revolution lies in the quiet transformation of the…

The end of the Copilot era? AWS re:Invent 2025 bets on AI that doesn’t ask permission

This year's re:Invent 2025 brutally reevaluates the current role of artificial intelligence, ending the era of timid assistants…

Hitachi and ITCARD strengthen alliance. Cyber security and cash recycling a priority in the CEE region

Hitachi Europe and ITCARD have entered into a strategic agreement aimed at redefining cash handling and digital security…

Seagate rolls out 69TB drives. Key storage density record

Seagate has confirmed the enormous potential of HAMR technology by achieving a record recording density of 6.9 TB…

West looks East: Is CEE becoming Europe’s new IT logistics hub?

The logistics map of Europe is undergoing dynamic changes, with the Central and Eastern Europe (CEE) region emerging…

The end of the dictates of one model. Cyber security in 2026 will belong to hybrids and pragmatic AI

In 2026, the technical security industry will finally abandon the rigid division between cloud and local infrastructure, opting…

Drowning in alarms: why your SOC needs context, not data

Until recently, the IT industry believed that the key to digital security was collecting every possible byte of…

Action S.A. summarises Q3 2025: E-commerce shot up. Shipping growth of 34%

Action S.A. demonstrates the resilience of its business model, reporting stable margins and an impressive 34% increase in…

Phishing 2.0: Why are cyber fraudsters still one step ahead?

Once hackers, now criminal corporations. In the first half of 2025, CERT Polska registered over 100,000 phishing domains.…

Deloitte’s Expensive Hallucinations. A $1.6m report full of AI hallucinations

Deloitte's credibility has once again been called into question after a $1.6 million report for the Canadian government…

The end of the ‘sell and forget’ era. How the subscription economy is quietly redefining the IT channel

Faced with the ongoing erosion of margins on hardware, the IT partner channel is facing a historic need…

Sharp Europe consolidates and repositions its brand under the slogan: “One Sharp” Digital Experience

Sharp Europe is initiating a strategic transformation through its “One Sharp” Digital Experience concept, integrating its IT services,…

The hunter, not the game. How will Polish IT take over the M&A market in 2025?

The latest data from the “M&A IT Industry 2025” report debunks the myth that the Polish market is…

Professional burnout in IT. How to combat it? – Risk analysis for key specialisations

Burnout in the technology industry has become a systemic crisis, and research shows that its symptoms affect as…

Post-quantum cryptography in banking and medicine. Challenges, regulation and implementation

For the financial and medical sectors, the quantum era is not a distant vision, but an immediate strategic…

OVHcloud makes Pasqal quantum processors available. New service launches

OVHcloud is opening a new chapter in the European technology race by offering businesses a Quantum-as-a-Service platform integrated…