The IT sales channel is a hub for VARs, MSPs, integrators and distributors operating in the ecosystems of major vendors.

OVHcloud strengthens sales in the region. Grzegorz Soczewka takes on the role of VP Sales CEE

OVHcloud is strengthening its team in the region by bringing in an experienced manager from the AI and B2B sales…

Heading to California: ASBIS makes its US debut with the largest Bang & Olufsen showroom

ASBIS is redefining its business geography by entering the demanding US market with the world's largest Bang &…

Cyber-Paradox: Why does the exponential increase in cyber attacks not translate 1:1 into security industry revenues?

The rapid escalation of cyber threats in Poland is not adequately reflected in the growth rate of the…

HP warns: DDR5 prices will rise by 200%. How the PC market will cope with the supply crisis

The sharp increases in DDR5 memory prices are forcing hardware manufacturers to face a dilemma: either drastically raise…

West looks East: Is CEE becoming Europe’s new IT logistics hub?

The logistics map of Europe is undergoing dynamic changes, with the Central and Eastern Europe (CEE) region emerging…

Action S.A. summarises Q3 2025: E-commerce shot up. Shipping growth of 34%

Action S.A. demonstrates the resilience of its business model, reporting stable margins and an impressive 34% increase in…

Customer contact avoidance. Why AI in B2B sales is a lifesaver in 2026

Sales directors in the IT industry are now facing a brutal truth: customers, armed with data and skepticism,…

The end of the ‘sell and forget’ era. How the subscription economy is quietly redefining the IT channel

Faced with the ongoing erosion of margins on hardware, the IT partner channel is facing a historic need…

Dirty play in IT? TP-Link accuses Netgear of black PR and lobbying in the US

TP-Link is fighting back in its battle for survival on the US market, suing Netgear for allegedly conducting…

The myth of the cheap archive. Why are the hidden costs of Tiering draining IT budgets?

Although storage tiering has been considered the foundation of cloud cost optimization for years, in the age of…

Earthquake in slow motion. VMware’s dominance is over, and the revolution will take years to complete

Drastic changes in VMware's licensing policy following its acquisition by Broadcom have forced the entire IT industry to…

Record-breaking 30TB drives from Seagate already at ACTION S.A. Meet Exos M and IronWolf Pro based on MOZAIC 3+ technology

Seagate Technology, a global leader in storage solutions, has launched two 30TB drives: the IronWolf® Pro and Seagate…

How the dollar and euro exchange rates are affecting the prices of servers, laptops and components

The head of the World Economic Forum is dampening market optimism, pointing to artificial intelligence as one of…

OVHcloud strengthens sales in the region. Grzegorz Soczewka takes on the role of VP Sales CEE

OVHcloud is strengthening its team in the region by bringing in an experienced manager from the AI and…

Selling value in IT: effective communication in a managed services model

The era of the IT “firefighter,” called in only to extinguish technological fires, is inevitably coming to an…

ASBIS with record September 2025 – revenues up 25% year-on-year

ASBIS has recorded another record month – in September 2025, the group's revenues reached USD 332 million, representing…

Selling the cloud: From technical features to business benefits

The Polish cloud computing market is growing rapidly, and its value is expected to reach nearly PLN 13…

Maciej Bocian new director of data and storage at HPE Polska

Hewlett Packard Enterprise is strengthening its expertise in the area of data and infrastructure by entrusting a key…

Grzegorz Latosinski is promoted at Palo Alto Networks to the role of Country Director CEE

Grzegorz Latosiński has been appointed Country Director CEE at Palo Alto Networks. His promotion is not only a…

Morele.net may go public or to a strategic investor – decision in 2026

The private equity fund MCI Capital is approaching the moment of deciding whether to exit its investment in…

Exclusive Networks sells AV&UC and gaming segment in Poland – market reacts

Exclusive Networks has decided to sell its Polish AV&UC and gaming business to TD SYNNEX, one of the…

Hitachi Vantara and Red Hat join forces: a new path from VMware to hybrid cloud

Hitachi Vantara and Red Hat are presenting a joint solution designed to simplify migration from traditional hypervisors to…