Windows 11 has won over the market. Now it needs to win back its users
Windows 11 was supposed to be a fresh start for personal computers: more modern, more secure, and better suited to…
Fujifilm has recognised its best partners in Europe
Fujifilm is consistently expanding its partner network in Europe, viewing it as one of the pillars of growth…
Medium-sized companies are becoming the new battleground for IT giants
For a long time, medium-sized companies were an inconvenient customer segment for IT giants: too complex for simple…
The end of cheap IT. How will the NIS2 and CRA directives affect service prices in Poland?
The global network is currently undergoing unprecedented fragmentation, which is dividing the digital ecosystem along political fault lines…
IT market in CEE: Poland vs. Czech Republic, Hungary, Romania. Analysis
At the heart of Central and Eastern Europe's technological revolution, four powers—Poland, the Czech Republic, Hungary, and Romania—are…
Conflict in the Middle East and electronics prices: What lies ahead for the IT industry in 2026?
The current situation in the Persian Gulf is a critical test for the resilience of the digital world,…
Huawei and the dream of Strasbourg. A state-of-the-art plant in France may never get off the ground
Completed in September, Huawei's factory near Strasbourg, instead of becoming a center for European expansion, remains empty, falling…
Hardware casualties of artificial intelligence. Why will PC and server prices shoot up?
The unbridled battle for dominance in the field of artificial intelligence has pushed the consumer electronics market to…
Project Stargate and 40% of the world’s resources. How AI giants are draining the memory market
Colossal investments in AI infrastructure, led by the "Stargate" project, are draining the world's silicon resources, dramatically driving…
West looks East: Is CEE becoming Europe’s new IT logistics hub?
The logistics map of Europe is undergoing dynamic changes, with the Central and Eastern Europe (CEE) region emerging…
Customer contact avoidance. Why AI in B2B sales is a lifesaver in 2026
Sales directors in the IT industry are now facing a brutal truth: customers, armed with data and skepticism,…
The end of the ‘sell and forget’ era. How the subscription economy is quietly redefining the IT channel
Faced with the ongoing erosion of margins on hardware, the IT partner channel is facing a historic need…
Professional burnout in IT. How to combat it? – Risk analysis for key specialisations
Burnout in the technology industry has become a systemic crisis, and research shows that its symptoms affect as…
Is the IT industry getting older? Age structure of ICT professionals in Poland and the EU
Contrary to the common belief about the eternal youth of the tech industry, the latest Eurostat data reveal…
Selling the cloud: From technical features to business benefits
The Polish cloud computing market is growing rapidly, and its value is expected to reach nearly PLN 13…
Partner network integrator – the new standard for competitiveness in IT
The days of lone wolves in the IT market are coming to an end, giving way to the…
Polish software house market: between record exports and internal correction
After a decade of uninterrupted growth, the Polish software house market is sending mixed signals that undermine the…
IT imports to Poland and exchange rates – How USD/PLN shapes the technology market
The final price of a new laptop or server in Poland is determined not only by store margins,…
AI will shake up the IT industry more strongly than others. What does this mean for professionals?
The rapid development of generative artificial intelligence has transformed it from a technological curiosity into a tool that…
Oracle’s big game on AI: Potential and risk under Moody’s magnifying glass
Monumental AI contracts worth $300 billion are set to propel Oracle's cloud business to the top, positioning the…
The IT industry doesn’t need more leads. It needs better
In the IT industry, sales leads are no longer valuable in themselves. Their quality is becoming increasingly important—matching,…
Organisational culture in an IT company – what leaders do, not HR
In technology companies, organizational culture is often reduced to values listed on a slide—trust, openness, responsibility. In practice,…