Vendor or advisor? The IT partner and its role in 2025
B2B customers are increasingly rarely buying IT solutions because someone presented them well - today they need someone…
Everything as a Service (XaaS): Market maturity and profitability analysis in the partner channel
The global IT market is undergoing a fundamental transformation, in which the one-time technology purchase model is being…
Is your team still learning? Stalled development not visible in CRM
A team that stops learning doesn't stop - it begins to regress, only slowly and imperceptibly. Leaders in…
When to say no to a customer? Partner channel and leadership courage
In IT channels, for years there was a simple rule: the customer is always right and the partner…
The holy grail for IT partners: Which IT services offer the highest margins with the highest demand in 2025?
The year 2024 has gone down in technology history as an era of bold experimentation, driven by a…
The end of ‘nice bosses’. Why your team needs honesty, not empty empathy
In the tech industry, where the battle for talent is a daily reality and remote and hybrid working…
AI in coding – the end of the honeymoon and pragmatic reality
Artificial intelligence is increasingly making its way boldly into developers' workbenches, but initial enthusiasm is giving way to…