Just a year ago, Digitree Group was facing cost pressures, restructuring and the need to rebuild profitability. Today, the WSE-listed technology and marketing group is showing one of the clearer operational turnarounds in the digital services sector of recent quarters. The published report for the first quarter of 2026 confirms that the combination of deep reorganisation and acquisitions is starting to yield tangible financial results.
Between January and March, the group’s consolidated revenue increased by 33.6 per cent year-on-year to PLN 21.16 million. Even more significant, however, was the EBITDA result, which amounted to PLN 1.26 million against an operating loss a year earlier. This represents an improvement of approximately PLN 1.4 million year-on-year and at the same time the highest EBITDA result achieved by the group in the first quarter in seven years. The net result, on the other hand, improved by PLN 1.52 million.
There are two parallel processes behind the improved results. The first is the operational restructuring, which has been underway for many months and includes tidying up the project portfolio, simplifying the organisation and focusing on more profitable business areas. The second pillar of growth was the acquisition, completed at the beginning of the year, of a 100 per cent stake in Euvic Digital together with the Euvic Organic Search and Euvic Buzz entities.
The transaction significantly increased the scale of the group’s business and expanded its competences in the areas of performance marketing, SEO and solutions using AI in visibility optimisation and digital analytics. This is particularly important at a time when the martech and digital services market is increasingly shifting towards automation, data and artificial intelligence.
In parallel, the board led by Tobiasz Wybraniec is reorganising the holding company’s structure around two main pillars: agency and technology. The aim is to simplify the operating model, make better use of synergies between companies and increase business transparency from the perspective of investors.
– In the previous quarters, we focused primarily on tidying up the organisation, improving the quality of the project portfolio and increasing operational efficiency. Today, we are already seeing the concrete effects of these measures in the financial results and the growing scale of the business. In Q1 2026, we achieved a record level of EBITDA compared to the corresponding periods of the last seven years,’ emphasises Tobiasz Wybraniec, CEO of Digitree Group S.A.
Digitree’s activities are part of a broader trend of consolidation in the digital services market. Increasing cost pressures, the growth of AI and shrinking margins in traditional marketing services mean that more and more companies are trying to build scale by combining technology competencies with agency and analytics services.
The Group says it remains active in the area of further acquisitions and the development of technology competencies. The long-term plan is to achieve PLN 150 million in revenue and over PLN 10 million in EBITDA by the end of 2027.
However, the coming quarters will show whether Digitree Group will be able to maintain its new growth momentum without losing profitability – especially in an environment where the digital services market increasingly places a premium on scale, automation and AI-related competences.
