The Polish company SALESmanago is embarking on a new phase of its operations. The company, which has been developing a marketing automation platform for e-commerce for over a decade, has changed its name to Manago AI and unveiled a new version of its Customer Engagement Platform, focusing on agentic AI solutions and natural language-based support. This change is part of a wider trend in which software providers are moving away from offering tools to support marketers’ work towards platforms capable of autonomously carrying out an ever-increasing proportion of marketing processes.
The company was founded in Kraków in 2012 by Grzegorz Błażewicz and Konrad Pawlus. Following the acquisition of a majority stake by the Perwyn and SilverTree Equity funds in 2021, it began its international expansion, adding the Finnish company Leadoo and the Polish company Thulium to its portfolio. Today, all these solutions operate under the Manago AI brand.
The most significant change to the platform is the introduction of agentic AI features, which allow marketers to use simple natural-language commands to analyse customer data, create campaigns, segment audiences and automate marketing activities. The aim is to reduce the number of manual operations and cut the time needed to translate data into specific business actions.
“Marketing teams have no problem accessing data, but they do struggle to utilise it. The insights lie within the dashboards, whilst campaigns are held up by manual processes, scattered tools and limited resources. Manago AI, a platform designed for the new era of marketing, is changing this by enabling data to be quickly turned into action. We reduce the time from drawing conclusions to putting them into practice from several days to just a few minutes, as campaigns can be created, launched and optimised in a single seamless process. “This is modern marketing made simple, allowing marketers to operate at the speed customers expect, whilst retaining full control over strategy and results,” commented Phil Draper, CEO of Manago AI.
The new platform also offers a simplified business model and a revamped user interface. According to the company, this is intended to reduce implementation time and help customers achieve business results more quickly. At the same time, native integrations with popular e-commerce platforms, including Shoper and IdoSell, are being developed, which should facilitate implementation, particularly on the Polish market.
The choice of Poland as the first market for the new strategy is no coincidence. Manago AI aims to utilise local expertise and the well-developed e-commerce ecosystem as a springboard for further international expansion. This demonstrates that, for AI software developers, automation alone is no longer a distinguishing feature. What is becoming increasingly important is the ability to quickly translate data and recommendations into concrete marketing actions, without increasing the complexity of the overall process.
