Synerise has made its BaseModel.ai tool available on the Snowflake Marketplace. The step aims to make it easier for Snowflake data cloud customers to access advanced behavioural analytics and reduce the time to deploy artificial intelligence models.
BaseModel.ai is Synerise’s proprietary solution that transforms raw user behaviour data – such as clicks, navigation paths or application interactions – into precise predictions and recommendations. Thanks to its integration with the Snowflake environment, this process is carried out without moving the data outside the client’s secure infrastructure. The tool runs within Snowpark Container Services, which allows the GPU computing power to be used and models to be trained on large datasets in a scalable manner.
“At BaseModel.ai, our mission is to enable organisations to realise the full potential of their data with the right tools,” – said Jack Dabrowski, Chief AI Officer at Synerise.
The collaboration between the two companies is part of a growing trend in the market, where organisations are looking for ready-to-deploy, flexible AI solutions that can be integrated into their existing data infrastructure. Instead of building their own complex systems from scratch, companies using Snowflake can now deploy a ready-made behavioural analytics model in a matter of days. This has a direct impact on the speed of business decision-making in sectors such as e-commerce, finance and telecommunications.
“Together with Synerise, we are redefining the standards for AI deployment. BaseModel.ai is a great example of how our partners are using the flexibility and scalability of the Snowflake platform to create breakthrough solutions. By fully integrating with AI Data Cloud, customers can train and deploy advanced AI models without having to move data outside of Snowflake. This reduces deployment time from months to days, speeds up test cycles and enables the creation of multiple AI models for a variety of business scenarios.” – emphasised Michal Gdak, AI R&D Director and Warsaw Site Lead at Snowflake.
According to Synerise’s internal testing, their model achieves significantly better accuracy results than tools developed by global technology giants such as Meta and DeepMind. The launch of BaseModel.ai in the Snowflake ecosystem could therefore represent a significant step in the commercialisation and uptake of advanced, specialised AI models, offering companies a real competitive advantage based on a deeper understanding of customer data.
