Opinions is a space for experts, industry leaders and editors to comment on the most important developments and trends in the IT sector and sales channel. We publish columns, analysis and interviews on technology, the market, regulation and the strategies of vendors, integrators and distributors.
The key to controlling chaos in IT – Maciej Żwirski, Deloitte on DevEx
Brandsit: What factors contributed to the concept of DevEx? Is it a response to any specific challenges in the IT…
Data sovereignty is no longer an empty buzzword, today it has a real impact on purchasing decisions – Tomasz Sobol, OVHcloud
Data sovereignty is becoming a key element of digital strategies, influencing the decisions of companies and public institutions.…
A new iPhone and a cool market reaction
In response to criticism regarding its lack of innovation, Apple unveiled a radically redesigned iPhone Air model. It…
Technology giants’ slip-ups. What can we learn from the biggest failures in the IT world?
Silicon Valley is home to a graveyard of brilliant ideas and products that were supposed to change the…
Hybrid threat: How drones over Poland translate into cyber risk
Analysis of Russian services' strategies and forecast of threats to the Polish IT sector and critical infrastructure.
Artificial intelligence systems and copyright
Artificial intelligence (AI) systems can be distinguished into two basic groups, which differ both technologically and legally, namely…
Cyber security is not a sprint. Companies need to stop putting out fires and start planning
The increasing number of cyber attacks, new regulatory obligations and limited human resources make cyber security one of…
Microsoft is playing for a long position in AI. Opening up to Grok marks the beginning of the end of the OpenAI monopoly
At the Build 2025 conference, Microsoft announced a new language model, Grok, developed by the xAI start-up founded…
TP-Link: Small businesses bet on quality. Wi-Fi 7 and SDN are hitting the SMB sector
Over the past several months, the market for network solutions for the SMB and SME sector in Poland…
HPE acquires Juniper Networks. What’s next for the networking market?
The closing of the acquisition of Juniper Networks by Hewlett Packard Enterprise is more than just the consolidation…
Both scary and funny. Elon Musk’s argument with Donald Trump shows that the internet is ahead of diplomacy
Elon Musk 's public argument with Donald Trump is not only a media spectacle, but also a signal…
Don’t assume in advance that everything in the company works, just because your technology works – Dr Chrystian Poszwinski, HWF Partners
The M&A market in the IT sector in Central and Eastern Europe is evolving dynamically, with key trends…
Bots versus businesses – Artur Cyganek of BotGuard on the real cost of bad bots to businesses
Today's internet is facing a rising tide of unwanted traffic generated by bots. According to Imperva's 'Bad Bot…
The key to controlling chaos in IT – Maciej Żwirski, Deloitte on DevEx
Brandsit: What factors contributed to the concept of DevEx? Is it a response to any specific challenges in…
“In cyber security, we need to be up to date”. – Marcin Krzemieniewski, IT Solution Factor
BrandsIT: What are the biggest cyber threats currently facing Polish companies and how have they changed in recent…
Integrating technology in construction: the technological future of settlements – interview with Anita Makowska, Archicom
Klaudia Ciesielska, BrandsIT: Technology is taking up more and more space in our lives. Let's refer to strictly…
Robots, AI and people – Olga Złotnicka on the culture of innovation at Orange Polska
In order to provide the best experience for customers and employees, it is necessary to implement digital tools…
“The future of 3D printing is painted in colours of innovation, personalisation and sustainability” – Alicja Sakowicz-Soldatke, ROSA PLAST
In today's fast-paced world of 3D printing, innovation and sustainability are becoming key elements leading to successful businesses.…
“Poland is facing challenges in the area of startups, many of which are moving abroad in search of better funding” – Piotr Sankowski, IDEAS NCBR
In the face of global challenges, such as the technological rivalry between China and the United States, Poland…
“Partner programmes build additional connections between customer and supplier” – Slawomir Harazin, Action S.A.
Action S.A., as a supplier to business customers, has a number of campaigns and partner programmes running. Since…
How are artificial intelligence and quantum computers revolutionising cyber security?
What does the future hold for cyber security in an era of increasing dominance of artificial intelligence (AI)…
Evolution of software – from first hand to aftermarket – interview with Jakub Šulák, Forscope
The IT market is dynamically growing and changing, offering more opportunities, increasingly tailored to the specific needs of…