This change is particularly evident in meeting rooms. Workplaces, public spaces, transport hubs and catering facilities are all looking for new ways to remain modern, viable and connected. There has been a need for a new look at what ‘business as usual’ means, opening the door to new ideas and opportunities for growth.
Remote working, cyber vulnerabilities, sustainability requirements and growing expectations of audio-visual infotainment systems mean that companies are demanding more than IT tools and hardware. They need trusted and customer-focused technology partners like Sharp to help them understand the new challenges. As companies look to the future, they are often moving away from a simple transactional model and instead looking for deeper, more meaningful business relationships that drive sustainable success and progress.
Technological challenges are no longer one-dimensional
We know this because at Sharp we operate on the front line with our customers and partners. On the one hand, they tell us that collaboration and flexibility require seamless digital tools. On the other hand, security, compliance, economic efficiency and environmental responsibility are described as an absolute priority. Finding the right balance between these two aspects, while at the same time reducing the number of suppliers, is a challenge in the quest for a real return on investment.
A bold new promise, built on over 100 years of trust
This challenge is our vocation. Founded in 1912, Sharp has a rich history of technological innovation. We know that we have what it takes to be a trusted technology partner for our customers who want to introduce new ideas. These qualities, in fact, perfectly reflect our corporate values of ‘Sincerity and Creativity’. Whether it’s a smarter, safer multifunction printer or groundbreaking (and sustainable) display technologies such as our e-Paper, which we unveiled at ISE 2024, the Sharp name has long been synonymous with quality and reliability.
We have shown that Sharp is not just focused on solving single problems, but on offering companies comprehensive tools – from intelligent workflows to immersive displays to support collaboration in hybrid teams.
This multi-faceted reality has emboldened us to redefine what we stand for. The world around us is changing rapidly, and we are not going to wait for it to stabilise. We call this the ‘Sharp Digital Experience’, a clear endorsement of the direction we are heading in at Sharp Europe.
Sharp Europe: A new identity for a dynamic future
This new direction signals the beginning of an exciting era at Sharp Europe. The world of technology is evolving faster than ever before, and our brand will now reflect the energy, creativity and forward-thinking spirit that drives us.
We are excited to present a new brand identity that will help customers and partners use our business solutions with confidence. With a clearer ‘one Sharp’ proposition and consistent visual resources, our products and services form a unified identity. Customers can now expect an even stronger partnership with Sharp. One that focuses on their changing needs and is reinforced with new energy to help them succeed in a dynamic marketplace.
An example of this unification of services is our ‘Pulse’ design theme – ‘The Pulse’ – which symbolises how our company connects people to technology in a seamless way. Made up of interconnected elements, it constantly adapts and evolves to showcase our wide range of products and services – from IT services to multifunctional devices to innovative display solutions. “Impulse” also illustrates the communication and proximity we have with our customers, symbolising digital conversations through our wide range of technology devices and digital interfaces.
Visual features aside, our repositioning is not just a new look – it’s a bold statement about who we are and where we’re going. Sharp has very strong connections with people and businesses around the world, and this strategic shift signals our continued investment in innovation and commitment to helping organisations become more efficient and open up new opportunities, no matter what their size.
From devices to environments
What can our customers and partners expect from the ‘Sharp Digital Experience’ as we strengthen our trusted partnerships and communicate our brand positioning?
Imagine the scene. Clients enter the conference room, their attention is caught by a Sharp dvLED screen from the doorway. After a moment, they see that their presentation is ready to go, securely stored in the cloud and accessible via the Sharp Synappx platform. During the meeting, ideas are exchanged not only between those in the meeting room, but also among those participating remotely from 10 other countries around the world. On the Sharp large-format display, everyone can see everything clearly. Discussions run smoothly, decisions are made and supporting documents are printed securely and in top quality with the latest Sharp MFP.
This is the future we intend to achieve. A world based on intuitive experiences that connect seamlessly to allow businesses to focus on what they do best. This concept also guides our new visual communications, where ‘impulse’ permeates our imagery to show how technology not only connects and talks to each other, but also interacts seamlessly with people.
Innovation with a message
By combining its IT services, monitors, printing devices and workplace solutions, Sharp Europe is creating a communication platform that fuses ideas with actions, people with technology, and today’s challenges with tomorrow’s opportunities. The result? Companies that are more resilient. Teams that are more empowered. Workplaces that are more inspiring. And that’s what the future of workplaces and public spaces is all about. Not just faster networks or smarter screens, but better experiences for people.
Technology alone will not build the future of work. It will be built on how we use the technology. How we design, imagine and integrate it to serve human potential. By combining all its strengths, Sharp Europe is not only developing as a brand. It is becoming something that companies can truly believe in. A trusted partner that supports both our existing customers and those we will engage through our new identity, so that they can navigate emerging complexities with confidence, creativity and honesty.
The world is changing fast, but with the right technology partner, the future doesn’t have to be daunting. It can actually be inspiring. That is what Sharp Europe wants to prove with expert advice and tailor-made solutions and secure technology.
