It is rare for a company historically associated with office equipment to make such a radical and effective turn towards highly specialised digital consultancy. Sharp Europe, through its Sharp DX unit, has just sent a clear signal to the market by winning a set of six Microsoft Solutions Partner certifications. This achievement places the company in a small group of global players capable of comprehensively supporting the Redmond-based giant’s ecosystem.
From a business perspective, this is not just a marketing gesture. In an era of increasing cloud complexity and stringent data regulation, enterprise customers are moving away from working with a range of niche providers to end-to-end partners. With accreditations in areas ranging from security and modern working to Azure infrastructure and data and AI, Sharp is positioning itself as a strategic integrator. For CIOs, this means less implementation risk and technology consistency, which in highly regulated industries is a more valuable currency than ever.
This success is the result of a consistent consolidation of the company’s European IT structures. Under the Sharp DX banner, regional competences from markets such as the UK, France and Switzerland have been integrated, supported by a strong technology centre in Warsaw. This structure makes it possible to combine a local presence with a powerful operational scale, which, in the Microsoft AI Cloud Partner Program model, is crucial to support large-scale transformation processes.
Roland Singer, Vice President of Sharp DX Europe, rightly points out that these certifications are the foundation for the next phase: the AI era. With the upcoming Microsoft AI Tour in 2026, Sharp is moving from being seen as a device supplier to becoming an architect of the digital workplace. The company’s strategy shows that survival in modern business depends on the ability to manage data and security in the cloud, rather than just providing hardware.
