At this year’s Integrated Systems Europe (ISE) show in Barcelona, Sharp Display Solutions Europe sent a clear signal to the market: the era of dispersed competence is over. The ‘One Sharp’ strategy, the culmination of the integration of the engineering resources of the former NEC with the global scale of the Japanese giant, has become the foundation of the company’s new business offering.
For decision-makers from the IT and AV sector, the Barcelona exhibition under the theme ‘Focus – Now and Beyond’ was more than just a showcase of technological innovations. It was a presentation of a consolidated ecosystem in which display technology, multifunctional printing and a wide range of IT services operate under one banner. From an operational perspective, this means simplified purchasing and service processes for corporate customers and access to unified support from hundreds of specialists across Europe.
Performance-oriented engineering
The biggest winner of the event was the new Sharp EC dvLED series, which won the prestigious Best of Show award in the installation category. This success is no coincidence, but the result of Chip-on-Board (CoB) technology. In business practice, this translates into higher energy efficiency and durability of digital surfaces, which directly hits one of the most important investment parameters – total cost of ownership (TCO).
Sharp is also committed to modularity, as can be seen in the new SDM MPi5 kit based on the Raspberry Pi Compute Module 5. This approach allows companies to ‘future-proof’ digital signage installations, where replacing the computing unit itself does not require dismantling the entire display system.
Sustainability as an operational standard
At ISE 2026, the theme of ecology was prevalent, but for Sharp, sustainability is closely linked to build quality. Instead of transient trends, the company offers devices with an extended life cycle and low power consumption – from the LB3 series of interactive displays to the advanced RB laser projectors.
As the company’s management emphasises, the integration with NEC has allowed the company to combine precision engineering with flexibility of supply. For a modern company looking for a stable partner in an uncertain market environment, ‘One Sharp’ may prove to be the overwhelming argument for choosing a technology that not only impresses with its performance, but above all guarantees business continuity.
Read more about the One Sharp strategy in an interview with Rafał Szarzyński, Sales Director Sharp Business Systems Poland.
