Apple has officially confirmed what has long been whispered behind the scenes: Tim Cook is preparing to hand over the reins. John Ternus will become the company’s new CEO, and the whole process of handing over the reins will last until September 2026.
The choice of Ternus is a safe and substantive decision. As the previous head of hardware engineering, Ternus was behind the successes of Apple’s most important products – from iPhones to iPads and Macs. His promotion sends a clear message to investors and business partners: Apple remains a company focused first and foremost on a refined product. While Tim Cook made a name for himself as a brilliant logistician, Ternus brings to the CEO’s office direct experience in creating the technology that has shaped the modern marketplace.
Succession will not happen overnight, however. The plan, which the board of directors adopted unanimously, involves a long transition period. Until 1 September 2026, Tim Cook will remain in power, acting as a mentor for his successor. This time is intended to smoothly introduce Ternus to the complex processes of managing a global corporation and to establish relationships with key teams. With this approach, Apple avoids the turbulence typical of large companies that often accompanies a change of leadership.
Significantly, Tim Cook is not retiring from the company. He will take on the role of executive chairman of the board of directors after handing over as CEO. In his new role, he will focus on what he is currently unrivalled at – corporate diplomacy, dealing with politicians and supporting Apple’s strategic decisions. It’s a strategic move that will allow the company to retain Cook’s authority on the global stage, while giving the new leader room to operate.
The balance of power in the lower management structures is also changing. Ternus’ place in the hardware division is immediately taken by Johny Srouji, the architect of the success of Apple’s own processors. This change takes effect now, ensuring continuity of work on new devices without waiting for the succession finale in 2026.
On 1 September 2026, John Ternus will officially open a new chapter in the company’s history, but with the current strategy, the change will be almost imperceptible to most customers and partners. It is clear that stability and predictability remain the highest value in Cupertino.
