The start of the second quarter of 2026 brought a marked change of pace at Action Group. After a dynamic start to the year, in which the company recorded double-digit sales increases, April was marked by a stabilisation of revenues and a simultaneous, significant improvement in profitability. This signals that one of the key players in the region’s IT and electronics distribution market may be shifting its centre of gravity from aggressive volume expansion towards profit optimisation.
According to preliminary data, Action generated nearly PLN 236 million in turnover in April. Although this is a result by 2.61% higher than in the same period last year, the dynamics is clearly lower than the results of previous months. For comparison, in March the company grew by almost 14% year-on-year, and the average growth in the entire first quarter oscillated around 10%. However, the deceleration in sales need not worry investors if one looks deeper into the income statement.
The key message from the latest report is the jump in the margin. In April, it stood at 8.47%, an improvement of more than one percentage point compared to April 2025, when the ratio stopped at 7.4%. The company has steadily improved this parameter since the beginning of the year, with February and March ending with margins of 8.2% and 8.3% respectively. Such a trajectory suggests that Action is effectively managing its product mix or negotiating terms with suppliers more effectively in a more difficult market environment.
Today’s results should be read in the context of the record year 2025, in which the Group approached the PLN 3 billion revenue threshold, recording an increase of over 18%. Significantly, the driving force behind last year’s successes was not only Poland, where sales grew by 14%, but primarily the EU markets, which recorded a jump of almost 30%.
Action’s current strategy seems to be a game of quality of revenue. In a traditionally low-margin industry like technology distribution, every tenth of a percentage point matters. If the company maintains its current pricing discipline while maintaining an upward sales trend, 2026 could prove to be a year for the company to build stronger fundamental profitability, even with less spectacular headlines on turnover alone.
