Mobilfox, a European brand selling personalised smartphone cases and accessories, has secured an investor. The venture capital fund Portfolion will provide the company with capital to accelerate its growth in Central and Eastern Europe, expand its product range and facilitate potential acquisitions of local brands.
The transaction highlights the growing interest among investment funds in companies that combine a direct-to-consumer model with a strong social media presence. Portfolion is one of the largest venture capital funds in Central and Eastern Europe and has been investing in fast-growing companies from the region for years.
Mobilfox has developed a model based almost exclusively on online sales. The company does not use a traditional retail network, and generates a significant proportion of its traffic organically through online content creators and its own community. According to the company, over half of the store’s visits come from such channels.
Poland has become a particularly important market. The company reports that it already accounts for around 20 per cent of the group’s revenue and ranks among its three largest sales markets. Over the past year, Mobilfox has sold around 130,000 phone cases in Poland.
One of the pillars of the strategy is TikTok. The brand reports that its Polish profile has 2.5 million followers, making it the brand’s largest profile in Poland on this platform. This is part of a wider trend in changing consumer behaviour. An increasing proportion of online purchases begins on social media, and the launch of TikTok Shop in Poland may further accelerate the growth of so-called social commerce.
The second factor that sets the company apart is its European-based production. Mobilfox states that the entire process takes place at its own facility in Hungary, enabling it to fulfil orders more quickly, including personalised ones. The company currently operates in over a dozen European markets and employs more than 100 people.
According to the company’s figures, in 2025 it achieved revenue of €16 million with a long-term EBITDA margin exceeding 25 per cent. In the coming years, it intends to develop new product categories and acquire local mobile accessory manufacturers in Central and Eastern Europe.
Portfolion’s investment demonstrates that funds are increasingly recognising the potential of brands built around online communities. In the case of Mobilfox, the key value lies not only in its product range, but also in its ability to convert social media reach into repeat sales and customer loyalty.
