A new Apple report shows that Poland is one of the group’s most important markets in Central and Eastern Europe in terms of reported profit and tax payments, although the company’s local presence remains modest in terms of employment.
In its public country-by-country report for the financial year ending 27 September 2025, Apple reported revenue of $94.2 million and pre-tax profit of $90.7 million in Poland. Income tax paid during the year amounted to $15.1 million, whilst tax accrued for the current period stood at $15.9 million. The Polish subsidiary employed 56 people.
Compared with the other CEE countries listed separately in the report, Poland stands out primarily for the scale of its profit. In the Czech Republic, Apple reported $37.9 million in pre-tax profit; in Lithuania, $38.9 million; in Hungary, $38.1 million; and in Romania, $35.2 million. In total, these five markets accounted for approximately $335 million in reported revenue, $241 million in pre-tax profit and $40.8 million in tax payable.
However, the scale of Apple’s European business is incomparably greater. In its financial statements, the company reported $111 billion in sales in the ‘Europe’ segment in 2025, 10 per cent more than the previous year. This was Apple’s second-largest region after the Americas and accounted for around 27 per cent of the company’s global sales. The growth was driven primarily by services, iPhones and Mac computers. It is worth noting that Apple includes not only Europe but also India, the Middle East and Africa in this segment.
The tax report also highlights just how heavily Apple’s European operations are concentrated in Ireland. Companies operating in that country reported $213.6 billion in revenue and $34.6 billion in pre-tax profit, and employed 5,575 people. By comparison, reported revenue in Germany amounted to $2.72 billion, in France $1.63 billion, in Spain $1.09 billion, and in Italy $1.07 billion. This does not mean that consumers buy the majority of Apple products in Ireland. The pCbCR data covers transactions between group companies and therefore also reflects the way in which Apple’s European business and intellectual property are organised.
At the same time, the employment structure highlights the different roles played by individual CEE countries. In the Czech Republic, Apple reported 119 employees, compared with 56 in Poland, 27 in Hungary, and 15 each in Romania and Lithuania. Operations in Poland focus on sales and marketing, whilst the Czech Republic and Lithuania also have research and development functions. Amongst others, the Pixelmator team, acquired by Apple, operates in Lithuania.
The data therefore reveals a distinctive division of roles. The CEE region is a growing sales market for Apple, but activities with greater technological value remain concentrated solely in selected locations. Poland already has a significant financial footprint, but for the time being this has not translated into an equally substantial operational or research and development presence.
