Vocational education for technology: the skills gap begins before recruitment
The biggest problem with technological skills doesn’t begin when a company can’t find an automation engineer, a mechatronics engineer, or…
Does the company really know its customers, or does it just store their data? The problem starts outside the CRM
More than half of companies in the EU already use ERP, CRM, or BI, and one in five…
CRM and customer data: providers are vying for a place closer to revenue
For three decades, CRM has helped organize customer relationships; today, as AI budgets face increasing pressure to deliver…
AI starts with ERP and CRM. Why has system modernisation become a priority for CIOs?
More and more companies are investing in generative AI, but they quickly discover that the biggest limitation isn’t…
Cyber security in banking: AI looks at your behaviour, not your password
Digital fraud is no longer an isolated incident but has become a permanent feature of the financial landscape—it…
How the right CRM software can boost sales in B2B
In many B2B companies, the sales process is chaotic, with key customer information lost in a jungle of…
AI in sales will not replace the salesman. It will make him a superhero
Contrary to fears that AI will automate sales, its integration with CRM systems is proving to be the…
War for the CRM throne: Can new players like ServiceNow threaten Salesforce’s dominance?
The customer relationship management (CRM) software market, worth more than $80 billion in 2024, has been dominated for…