The Korean government agency KOCCA (Korea Creative Content Agency) has concluded the 2025 edition of K-Content Expo with the release of data on the value of the agreements made. According to official information, the series of B2B meetings resulted in contracts and agreements with a total value of USD 29.97 million (approximately KRW 43.7 billion). The event, attended by 32 Korean entities and 70 European companies, coincided with the opening of the permanent KOCCA Business Centre in Warsaw, signalling a shift in Seoul’s strategy towards the CEE region.
During the event, 402 business meetings were held in a hybrid format. The Korean side was represented by entities such as CJ ENM, Webzen, KBS Media and OCON. From the perspective of the local market, the presence of Polish technology and media companies was important, including representatives from CD Projekt Red, CDA and Media 4 Fun. The presence of these players suggests that the Korean creative sector is looking in Poland not only for distributors, but also for technology partners capable of handling more complex digital formats.
The talks resulted in the signing of 10 letters of intent (MOUs). These mainly concerned the export of digital content, and the parties to the agreements included Korean Dreamcomeus and I-Form, as well as local contractors. It is worth noting, however, that the figure of nearly USD 30 million includes both finalised contracts and preliminary agreements, which is standard reporting practice for this type of agency, but requires caution when assessing the immediate impact on the market.
However, the key long-term element seems to be not the Expo itself, but the physical opening of KOCCA’s office in Poland. Eum Yoonsang, director of the agency’s content export department, points to Poland as the largest market in Central and Eastern Europe to act as a hub for Korean expansion. The institutionalisation of the presence in Warsaw is intended to facilitate licensing and logistical processes, which until now have been carried out remotely or through intermediaries from Western Europe. For the Polish IT and entertainment industry, this means direct access to Korean IP, but also potentially more competition in the digital content market in the coming years.
