In e-commerce, where the dominance of the onboarding giants forces brands to be present on dozens of platforms simultaneously, the key challenge becomes not sales itself, but operational proficiency. OEX Group is now making a move to simplify this complexity by merging LVL UP Media and SellerSwitch under a new banner: LVL UP Commerce.
This merger is not just a cosmetic rebranding, but a strategic response to the growing demand from the enterprise segment for a fully outsourced direct-to-consumer (D2C) model. The new entity offers service on more than 20 marketplaces in a plug-and-play model. This signals that the e-commerce consultancy market is shifting from simple technical support towards full accountability for the outcome and management of the entire value chain – from strategy to logistics and customer service.
Adam Wysocki, CEO of LVL UP Commerce, emphasises that large brands today are looking for cost predictability and high-quality reporting. In the model proposed by the company, the client does not have to coordinate the work of several dispersed agencies. Instead, they get an integrated team and tools based on proprietary analytical methodologies. It is the data-driven approach that is to be the main differentiator of the new structure. The use of AI and advanced dashboards to identify product niches or study price sensitivity allows for hard data-driven decision-making, which is essential in an era of increasing competition for consumer attention.
From a business perspective, being part of the OEX Group is crucial. This provides LVL UP Commerce with financial stability and a competence base that is difficult for standalone e-commerce boutiques to build. In an era where marketplaces and retail media are becoming the main channels for brand awareness, a consolidated approach to online presence may be the only way to remain profitable.
