Desktop equipment is increasingly giving way to mobile solutions. Brother’s latest launch – the P-touch PT-E720BT and PT-E920BT models – signals the Japanese manufacturer’s intention to dominate the professional field marking segment by combining raw industrial strength with the lightness of a mobile ecosystem.
A key differentiator of the new devices is the integration of a Bluetooth module, which removes the barrier between office design and implementation on site or in the server room. Engineers can now generate complex QR codes, logos or industry-standard signage directly from a smartphone, which in practice means significant time savings and a reduction in human error.
Brother is consciously diversifying its range, targeting models at two groups of professionals:
- The PT-E720BT provides a solid foundation for the electrical installation industry. Tape support of up to 24 mm at 180 dpi is sufficient for standard infrastructure identification, while maintaining maximum mobility
- The PT-E920BT is the choice for the premium segment and demanding logistics. With a resolution of 360 dpi and support for ribbons up to 36 mm wide, the device allows the printing of extremely precise information labels. The use of a USB-C port and an advanced cutter with the function to slit the label itself are small but important improvements that enhance macro efficiency.
