Small and medium-sized enterprises are the lifeblood of the economy, but their daily work is a constant struggle for efficiency. Unlike large corporations, they do not have extensive IT departments or unlimited budgets. Every investment therefore has to be precisely targeted, and every technology has to solve problems, not generate new ones. Nowhere is this more evident than in the area of document management.
The printer is no longer a simple peripheral device. Today, it is the command centre for company documentation, on which smooth processes, data security and cost control depend. This is why choosing the right solution is based on a solid business foundation. Reliability, which guarantees the continuity of work, and flexibility, which allows you to find your way in the new hybrid reality, are becoming crucial.
The foundation of a stable business
In the reality of SMEs, any downtime is a real loss. Blocked invoicing or the inability to print a key contract halts business operations. Equipment reliability is therefore becoming an absolute priority. Companies are looking for solutions that work seamlessly for years, and their manufacturers back this up with concrete declarations. Equally important is optimisation – of both space and cost. Hence the shift towards compact multifunctional devices that combine all essential office functions in a small footprint.
At the same time, businesses want to have full control over expenses and not worry about operational issues. Service models, in which an external partner takes care of maintenance and automatic delivery of materials, are becoming the standard, especially where dedicated IT support is lacking.
“In the SME segment, Brother’s compact and energy-efficient multifunctional devices – laser and inkjet – that combine printer, scanner, copier and fax functions are particularly popular. Thanks to Brother’s broad portfolio, companies can optimally match the equipment to their individual needs.
In addition, Brother devices are known for their reliability and durability, as evidenced by the manufacturer’s standard 36-month warranty – proof of high quality workmanship. SMEs are keen to choose models that not only offer mobile printing and integration with cloud services (Dropbox, OneDrive), but also support print fleet management through the Managed Print Services (MPS) service. This service reduces costs, automates service processes and the ordering of consumables – significantly simplifying device maintenance and eliminating the risk of downtime due to lack of toner or ink. This is particularly appreciated by companies without extensive IT facilities.” – comments Piotr Gołębczyk, Team Leader Business Channel, Brother Polska
Flexibility, the answer to the challenges of hybrid working
The spread of the hybrid model has permanently changed the rules of the game. Work today is done from the office, from home and sometimes from anywhere in the world. Technology must keep up with this, offering the same capabilities and the same level of convenience regardless of location. Seamless communication between devices and easy access to corporate resources is becoming essential.
A key role is played by the smartphone, which has become a mobile command centre. The ability to remotely order printouts, scan documents directly to the cloud or monitor the status of a device from within an app are basic functions today. Equally important is the simplicity of operation, as employees at home have to cope with operating the equipment themselves. Finally, in a distributed environment, data security is growing in importance and must be protected at every stage of processing.
“Hybrid businesses need devices that provide convenience, reliability and full functionality – both in the office and at home. Brother offers compact models that fit seamlessly into small spaces while maintaining high quality printing, scanning and copying.”
Mobile printing is playing an increasingly important role, with Brother devices supporting Apple AirPrint, Google Cloud Print and the Brother Mobile Connect app, which allows users to easily manage printing, scanning and monitoring device status directly from their smartphone.
This is complemented by intuitive menus and a clear user interface, making it easy to use even for those without technical experience.
Integration with cloud services such as Google Drive and SharePoint enables fast workflows and real-time collaboration. Automatic functions – e.g. duplex printing, document feeder, scan-to-email or scan-to-folder – streamline daily work and save time.
It is also worth noting the growing importance of data security – more and more organisations are looking for solutions that offer encrypted transmission or remote management capabilities. Brother provides devices and solutions that fit these needs – allowing companies to create a secure and efficient hybrid working environment, supporting individual employees as well as entire distributed teams.” – says Piotr Gołębczyk, Team Leader Business Channel, Brother Polska
Today’s SMEs expect two things from office technology above all: certainty and freedom. Certainty that equipment will not fail at a crucial moment and that maintenance costs will be under control. And the freedom to allow employees to complete tasks efficiently from anywhere. Choosing a printing solution that is based on these two pillars is no longer an expense, but a conscious investment in the sustainable development of the company.
