The latest Quocirca Sustainability Leaders 2025 report confirms that Canon is consolidating its leadership position, but the real story lies in the brand perception data and process logistics.
The most striking indicator is the increase in market confidence. In just one year, the percentage of respondents perceiving Canon as a brand with a strong connection to the environment has risen from 38% to 49%. This is a rare jump in a mature industry, suggesting that long-term investment in ‘remanufacturing’ is beginning to resonate with the needs of a business grappling with new ESG reporting regulations.
The foundation of this strategy is not new products, but existing ones. Canon has been developing refurbishment processes since 1992, and its factory in Giessen, Germany, has become a benchmark for efficiency in a closed-loop economy. Refurbishing the imageRUNNER ADVANCE ES series, with at least 90 per cent of parts coming from recycled sources, is not only a nod to the planet, but above all an optimisation of the supply chain and material costs. For the business customer, this means access to ‘Certified Used’ standard equipment, which combines reliability with a lower carbon footprint, which is becoming crucial when tendering with environmental requirements.
Quocirca analysts highlight another aspect: the digitalisation of the service. The move to intelligent remote services drastically reduces the need for physical interventions by technicians. In this way, Canon has killed two birds with one stone – it has reduced transport emissions and increased the operational efficiency of its customers.
Partnerships with ClimatePartner and a platinum rating from EcoVadis position the Japanese manufacturer as a safe choice in uncertain times. Kyosei’s philosophy of the common good, while sounding ideological, is applied very pragmatically by Canon: from reducing plastic in packaging to an innovative ‘container round use’ method that eliminates empty runs in logistics.
