Huawei 950PR – New Nvidia rival conquers China’s AI market
Huawei is breaking Nvidia’s monopoly in China with the launch of the Ascend 950PR chip, which has won the approval…
Pivot worth billions. What does Apple’s history teach us about flexibility?
Apple’s current dominance proves that it is design and the intuitiveness of the interface that constitute the most…
Siri opens up to Gemini and Claude. A major shift in Apple’s strategy
Apple’s decision to open up Siri to third-party AI models, such as Gemini and Claude, marks the definitive…
Managing your business in the Apple Business ecosystem. Free tools from 2026
Apple is throwing down the gauntlet to Google and Microsoft by consolidating its disparate business services into a…
Mac mini in the company: Why does it pay more than a PC?
IT optimization requires moving away from purchasing cheap hardware and instead investing in ecosystems that minimize the hidden…
Apple acquires Poland’s MotionVFX. A new stage for Final Cut Pro
Apple’s acquisition of the Polish company MotionVFX signals that the Cupertino-based tech giant intends to integrate its creative…
The most repairable MacBook in a dozen years. Apple changes strategy
Apple has made an unexpected move toward sustainability by introducing the MacBook Neo, which—thanks to the elimination of…
Apple is betting on silicon integration. New M5-series MacBooks are an AI manifesto
Apple is launching MacBook Pro and Air models with M5 processors, focusing on radically accelerating AI operations performed…
Digital Trust is the new currency in IT. How Apple and Amazon turned privacy into billions in profits
The modern market is no longer an arena for competition based on product features, but rather a space…
Brussels loosens its grip: Apple Maps and Ads off the DMA radar
Brussels' decision to exempt Apple Maps and Ads from the Digital Markets Act is a rare victory for…
Foldable iPhone finally has a release date, but the price for innovation will be high
Apple is deliberately breaking with its previous release cycle, opting for a radical selection of products in order…
Will Google save the AI in the iPhone? The new Siri is set to change everything
Market pressure is forcing Apple to make a strategic shift and turn to Google technology to transform Siri…
One billion dollars for Siri’s new brain: Strategic alliance between Apple and Google
Apple officially cements its alliance with Google, deciding to integrate Gemini models with Siri as part of a…
Changing of the guard: Apple ends Samsung’s long-standing dominance
Samsung's hegemony in the mobile market is coming to an end, giving way to Apple's consistent premium strategy.…
A monopoly on privacy? The OCCP questions Apple’s market play
The antitrust proceedings initiated by the President of the Office of Competition and Consumer Protection (UOKiK) against Apple…
From Apple to Alphabet: Warren Buffett’s late turn to AI infrastructure
Berkshire's stake in Alphabet signals a reversal of its previous “mistake” of overlooking Google and demonstrates its belief…
Tim Cook is heading for retirement. Who will take over the reins at Apple?
Tim Cook's era at Apple may soon come to an end, after the Financial Times reported on his…
The success of the iPhone lifts Apple to $4 trillion, but the shadow of AI remains
Apple has joined the elite $4 trillion club, basing its latest success on unwavering demand for the iPhone.…
Apple returns to China: Cook balances Washington and Beijing
Apple is once again reaching out to China, signaling its willingness to deepen cooperation despite growing tensions between…
The smartphone market is back on a growth path – and it’s thanks to AI and the premium segment
The global smartphone market is returning to growth, driven by rising demand for premium devices and artificial intelligence-based…
Apple invests in RES in Poland – solar and wind farms by 2030
Apple is accelerating its investments in renewable energy sources in Europe, including Poland – one of the continent's…
5 smartphone technologies that have changed the world in the last decade
The groundbreaking innovations of the last decade have redefined our relationship with technology, and the smartphone has become…