MarTech is growing faster than budgets. Will AI change the priorities of B2B marketers?
Globalny rynek technologii marketingowych rośnie w tempie ponad 13 procent rocznie i do 2027 roku ma przekroczyć wartość…
Vendor or advisor? The IT partner and its role in 2025
B2B customers are increasingly rarely buying IT solutions because someone presented them well - today they need someone…
Cloud in the public sector: modernisation opportunity or procedural maze?
Public administrations are increasingly looking toward the cloud, seeing it as an opportunity to accelerate digitization and service…
Headless commerce – why speed is becoming the new currency in e-commerce
Online customers today have less patience than ever - the median time spent in an e-store is less…
Optimising IT budgets in 2025 – how companies are regaining control of costs
Rising technology costs are causing IT departments to increasingly look for ways to regain control over budgets. One…
The regulatory grey area of AI: who really controls knowledge in an age of model distillation?
The distillation of AI models is quickly gaining status as a trendy buzzword in the tech world, promising…
Back to offices – Why IT giants risk losing talent
The wave of returns to the office, spearheaded by tech giants, is confronting the industry with the fundamental…
The lost innocence of the web: the story of the first great cyber attack
On November 2, 1988, a program consisting of just 99 lines of code, written by a single student,…
The boundary between chatbot and AI agent – why the difference matters for business
Chatbots have been supporting companies in simple customer service processes for years, but their capabilities end in reactive…
Is your team still learning? Stalled development not visible in CRM
A team that stops learning doesn't stop - it begins to regress, only slowly and imperceptibly. Leaders in…
Companies forget that poor infrastructure will bear the brunt of AI ambitions
A new global study shows a worrying gap between business ambition and real-world technology readiness. Business leaders are…
Phishing training is losing its lustre: why effectiveness is lower than the market promises
The largest study to date on the effectiveness of phishing training shows that the effects of employee education…
Automation in HR IT: The symbiosis of AI effectiveness and human strategy
In the constant battle for IT talent, HR departments are drowning in repetitive tasks - from sifting through…
4 AI trends that will define the coming years
For business, the time of fascination with the possibilities of generative AI is coming to an end, and…
New IT infrastructure: how companies are designing AI environments without energy compromises
Artificial intelligence is changing how companies approach IT infrastructure design - it's no longer just computing power that…
Printing in SMEs: from an operating cost to a strategic business tool
For years, the main criterion for the selection of printing devices in small and medium-sized businesses has been…
Nuclear power or windmills? The data centre industry is looking for a plan B to power AI
The rise of artificial intelligence in the technology market has triggered an exponential increase in the demand for…
Clickjacking as part of the attack chain: an underestimated threat in security architecture
Clickjacking has remained on the periphery of security departments' attention for years - regarded more as a threat…
Energy efficiency in the data centre – from cost to profit source
Until a few years ago, green transformation in the data centre was treated as an expensive add-on -…
When to say no to a customer? Partner channel and leadership courage
In IT channels, for years there was a simple rule: the customer is always right and the partner…
AI after the awe phase – how CIOs can turn experimentation into real return on investment
In 2025, artificial intelligence is still one of the main drivers of digital transformation strategies. Budgets are increasing,…