Are the giants catching up? Ubiquiti and Huawei grow in the shadow of WLAN market leaders
Although the enterprise WLAN market closed the third quarter of 2025 with solid growth of 7.8%, it is clear that…
Huawei and the dream of Strasbourg. A state-of-the-art plant in France may never get off the ground
Completed in September, Huawei's factory near Strasbourg, instead of becoming a center for European expansion, remains empty, falling…
Hardware casualties of artificial intelligence. Why will PC and server prices shoot up?
The unbridled battle for dominance in the field of artificial intelligence has pushed the consumer electronics market to…
Project Stargate and 40% of the world’s resources. How AI giants are draining the memory market
Colossal investments in AI infrastructure, led by the "Stargate" project, are draining the world's silicon resources, dramatically driving…
West looks East: Is CEE becoming Europe’s new IT logistics hub?
The logistics map of Europe is undergoing dynamic changes, with the Central and Eastern Europe (CEE) region emerging…
Customer contact avoidance. Why AI in B2B sales is a lifesaver in 2026
Sales directors in the IT industry are now facing a brutal truth: customers, armed with data and skepticism,…
The end of the ‘sell and forget’ era. How the subscription economy is quietly redefining the IT channel
Faced with the ongoing erosion of margins on hardware, the IT partner channel is facing a historic need…
Professional burnout in IT. How to combat it? – Risk analysis for key specialisations
Burnout in the technology industry has become a systemic crisis, and research shows that its symptoms affect as…
Is the IT industry getting older? Age structure of ICT professionals in Poland and the EU
Contrary to the common belief about the eternal youth of the tech industry, the latest Eurostat data reveal…
Selling the cloud: From technical features to business benefits
The Polish cloud computing market is growing rapidly, and its value is expected to reach nearly PLN 13…
Partner network integrator – the new standard for competitiveness in IT
The days of lone wolves in the IT market are coming to an end, giving way to the…
Polish software house market: between record exports and internal correction
After a decade of uninterrupted growth, the Polish software house market is sending mixed signals that undermine the…
IT imports to Poland and exchange rates – How USD/PLN shapes the technology market
The final price of a new laptop or server in Poland is determined not only by store margins,…
AI will shake up the IT industry more strongly than others. What does this mean for professionals?
The rapid development of generative artificial intelligence has transformed it from a technological curiosity into a tool that…
IT market in CEE: Poland vs. Czech Republic, Hungary, Romania. Analysis
At the heart of Central and Eastern Europe's technological revolution, four powers—Poland, the Czech Republic, Hungary, and Romania—are…
Oracle’s big game on AI: Potential and risk under Moody’s magnifying glass
Monumental AI contracts worth $300 billion are set to propel Oracle's cloud business to the top, positioning the…
The IT industry doesn’t need more leads. It needs better
In the IT industry, sales leads are no longer valuable in themselves. Their quality is becoming increasingly important—matching,…
Organisational culture in an IT company – what leaders do, not HR
In technology companies, organizational culture is often reduced to values listed on a slide—trust, openness, responsibility. In practice,…
Vendor or advisor? The IT partner and its role in 2025
B2B customers are increasingly rarely buying IT solutions because someone presented them well - today they need someone…
Everything as a Service (XaaS): Market maturity and profitability analysis in the partner channel
The global IT market is undergoing a fundamental transformation, in which the one-time technology purchase model is being…
Is your team still learning? Stalled development not visible in CRM
A team that stops learning doesn't stop - it begins to regress, only slowly and imperceptibly. Leaders in…
When to say no to a customer? Partner channel and leadership courage
In IT channels, for years there was a simple rule: the customer is always right and the partner…