Click and regret: the dark side of AdTech
Cybercriminals are increasingly operating in broad daylight, exploiting the advertising industry's infrastructure rather than hiding in the darknet. The latest…
Partner network integrator – the new standard for competitiveness in IT
The days of lone wolves in the IT market are coming to an end, giving way to the…
Polish software house market: between record exports and internal correction
After a decade of uninterrupted growth, the Polish software house market is sending mixed signals that undermine the…
IT imports to Poland and exchange rates – How USD/PLN shapes the technology market
The final price of a new laptop or server in Poland is determined not only by store margins,…
AI will shake up the IT industry more strongly than others. What does this mean for professionals?
The rapid development of generative artificial intelligence has transformed it from a technological curiosity into a tool that…
IT market in CEE: Poland vs. Czech Republic, Hungary, Romania. Analysis
At the heart of Central and Eastern Europe's technological revolution, four powers—Poland, the Czech Republic, Hungary, and Romania—are…
Oracle’s big game on AI: Potential and risk under Moody’s magnifying glass
Monumental AI contracts worth $300 billion are set to propel Oracle's cloud business to the top, positioning the…
The IT industry doesn’t need more leads. It needs better
In the IT industry, sales leads are no longer valuable in themselves. Their quality is becoming increasingly important—matching,…
Organisational culture in an IT company – what leaders do, not HR
In technology companies, organizational culture is often reduced to values listed on a slide—trust, openness, responsibility. In practice,…
Vendor or advisor? The IT partner and its role in 2025
B2B customers are increasingly rarely buying IT solutions because someone presented them well - today they need someone…
Everything as a Service (XaaS): Market maturity and profitability analysis in the partner channel
The global IT market is undergoing a fundamental transformation, in which the one-time technology purchase model is being…
Is your team still learning? Stalled development not visible in CRM
A team that stops learning doesn't stop - it begins to regress, only slowly and imperceptibly. Leaders in…
When to say no to a customer? Partner channel and leadership courage
In IT channels, for years there was a simple rule: the customer is always right and the partner…
The holy grail for IT partners: Which IT services offer the highest margins with the highest demand in 2025?
The year 2024 has gone down in technology history as an era of bold experimentation, driven by a…
The end of ‘nice bosses’. Why your team needs honesty, not empty empathy
In the tech industry, where the battle for talent is a daily reality and remote and hybrid working…
AI in coding – the end of the honeymoon and pragmatic reality
Artificial intelligence is increasingly making its way boldly into developers' workbenches, but initial enthusiasm is giving way to…