More AI equals less profit? Project Headroom is changing that

The sharp rise in API costs associated with maintaining LLM models has caused the generative AI revolution to start eating…

Siri breakthrough: How does Apple want to use user data?

This year’s developer conference in Cupertino will be dominated by the highly anticipated overhaul of Siri, which is…

Will Google save the AI in the iPhone? The new Siri is set to change everything

Market pressure is forcing Apple to make a strategic shift and turn to Google technology to transform Siri…

A turnaround in AI strategy? Apple talks to Google about implementing Gemini in Siri

In its search for a solution to its long-criticized voice assistant, Apple is considering an unprecedented alliance with…