Bartosz Martyka
Customer contact avoidance. Why AI in B2B sales is a lifesaver in 2026
Sales directors in the IT industry are now facing a brutal truth: customers, armed with data and skepticism,…
A surprising ranking of (insecure) AI models. Which assistant is easiest to become a hacker?
Mass deployments of generative AI have become commonplace in business, driving productivity and automation in nearly every sector.…
How the dollar and euro exchange rates are affecting the prices of servers, laptops and components
The head of the World Economic Forum is dampening market optimism, pointing to artificial intelligence as one of…
Hidden IT costs a silent brake on business. They absorb up to 7 per cent of turnover
Modern businesses pay a silent “complexity tax” that consumes resources faster than teams can generate innovation. The latest…
The era of cheap AI is over – SoftBank is not investing $30bn in philanthropy
SoftBank's decision to approve the next tranche of funding for OpenAI, topping up a mammoth $30bn investment, is…
Why reputation is the new currency of business – and why companies are mismanaging it
Companies increasingly emphasize that reputation has become their most valuable asset in the digital economy, determining the trust…
Partner network integrator – the new standard for competitiveness in IT
The days of lone wolves in the IT market are coming to an end, giving way to the…
Promotion without preparation. What happens when a great specialist becomes a poor leader
In IT companies, promotion to leadership positions often goes to those who are best at technical tasks—not necessarily…
Cloud in Europe: Between US dominance and the fight for data sovereignty
European business, driven by innovation and scalability, relies heavily on the cloud services of American hyperscalers. However, this…
Hybrid threat: How drones over Poland translate into cyber risk
Analysis of Russian services' strategies and forecast of threats to the Polish IT sector and critical infrastructure.
Microsoft charts a new AI map. It is betting on its own models, alongside OpenAI
With the launch of its first proprietary AI models, Microsoft is entering a new phase of competition in…
Second-hand ransomware. How copying code lowers the barrier to entry to cybercrime
If cybercrime had its own GitHub, Nitrogen ransomware and LukaLocker would be its popular forks. An increasing number…
The end of ‘nice bosses’. Why your team needs honesty, not empty empathy
In the tech industry, where the battle for talent is a daily reality and remote and hybrid working…
3 forces that have changed the role of the CIO forever
Over the past ten years, the role of the CIO has undergone a fundamental transformation. From being the…
Obsolete? Not for IT. Tape is back in the data centre and gaining popularity
Today, few technological solutions from the 1980s can boast growing popularity. Magnetic tape - often considered a relic…
AI’s hot issue – How liquid cooling is creating a new market worth billions
The latest AI processors from NVIDIA, the heart of a technological revolution, are so powerful that they generate…
Small pay a bigger price: Why economic uncertainty is hitting smaller tech companies harder
In the world of technology, it is often said that the big companies set the trends, but it…
Cybersecurity in chaos: how an excess of tools is ruining IT security
In theory, every new security tool increases a company's protection. In practice - the more tools, the more…
Between vendors and customers – How IT partners manage loyalty both ways
An IT partner today is not just a sales channel, but a meeting point between two worlds -…
How is AI changing leadership? New competences for leaders in a digital world
Artificial intelligence has made its way into the day-to-day work of managers - no longer just as a…
The cold revolution – will cryogenic computing become the answer to the data centre energy crisis?
As artificial intelligence becomes a cornerstone of the digital economy and data centres consume more and more energy,…