Bartosz Martyka
Why reputation is the new currency of business – and why companies are mismanaging it
Companies increasingly emphasize that reputation has become their most valuable asset in the digital economy, determining the trust…
Partner network integrator – the new standard for competitiveness in IT
The days of lone wolves in the IT market are coming to an end, giving way to the…
Promotion without preparation. What happens when a great specialist becomes a poor leader
In IT companies, promotion to leadership positions often goes to those who are best at technical tasks—not necessarily…
Cloud in Europe: Between US dominance and the fight for data sovereignty
European business, driven by innovation and scalability, relies heavily on the cloud services of American hyperscalers. However, this…
Hybrid threat: How drones over Poland translate into cyber risk
Analysis of Russian services' strategies and forecast of threats to the Polish IT sector and critical infrastructure.
Microsoft charts a new AI map. It is betting on its own models, alongside OpenAI
With the launch of its first proprietary AI models, Microsoft is entering a new phase of competition in…
Second-hand ransomware. How copying code lowers the barrier to entry to cybercrime
If cybercrime had its own GitHub, Nitrogen ransomware and LukaLocker would be its popular forks. An increasing number…
The end of ‘nice bosses’. Why your team needs honesty, not empty empathy
In the tech industry, where the battle for talent is a daily reality and remote and hybrid working…
3 forces that have changed the role of the CIO forever
Over the past ten years, the role of the CIO has undergone a fundamental transformation. From being the…
Obsolete? Not for IT. Tape is back in the data centre and gaining popularity
Today, few technological solutions from the 1980s can boast growing popularity. Magnetic tape - often considered a relic…
AI’s hot issue – How liquid cooling is creating a new market worth billions
The latest AI processors from NVIDIA, the heart of a technological revolution, are so powerful that they generate…
Small pay a bigger price: Why economic uncertainty is hitting smaller tech companies harder
In the world of technology, it is often said that the big companies set the trends, but it…
Cybersecurity in chaos: how an excess of tools is ruining IT security
In theory, every new security tool increases a company's protection. In practice - the more tools, the more…
Between vendors and customers – How IT partners manage loyalty both ways
An IT partner today is not just a sales channel, but a meeting point between two worlds -…
How is AI changing leadership? New competences for leaders in a digital world
Artificial intelligence has made its way into the day-to-day work of managers - no longer just as a…
The cold revolution – will cryogenic computing become the answer to the data centre energy crisis?
As artificial intelligence becomes a cornerstone of the digital economy and data centres consume more and more energy,…
New leadership in times of crisis. Why does management start with the manager?
Modern management is increasingly becoming an art of balancing - between pressure and mental resilience, between reaction and…
Don’t buy software like you used to. GenAI is just transforming IT procurement
The IT world has been undergoing a digital transformation for years. But what IT procurement and artificial intelligence…
Between the table and the relationship – new IT partner programmes and leadership tasks
The traditional IT channel model - based on selling equipment through IT partner programmes, on discounts and quarterly…
Leader without a desk – How to manage a team in hybrid mode
For years, leadership in IT - especially in the sales channels - was based on visibility. A good…
The IT industry is narrowing the circle of trust. Partnership not for everyone
The IT industry is transforming, especially in the sales channel. Over the years, many IT manufacturers have relied…