Natalia Zębacka

Redaktor Brandsit

The slogan: ‘LOUVRE’. How technological debt and years of neglect have put the Louvre at risk

The recent theft of jewels from the Louvre revealed not only physical security gaps, but above all the…

The digital innovation trap: Why SMEs are losing out by chasing trends

Faced with constant pressure to implement AI or cloud computing, many medium-sized companies panic at the thought of…

Agent-based AI without governance. The most expensive technology mistake of the decade?

Agent AI promises an operational revolution, but most companies implement it randomly, without real oversight and without measurable…

Cisco and NVIDIA want to simplify building clouds for AI

Cisco and NVIDIA have announced new products and architectures designed to accelerate commercial AI deployments—from data centers to…

Generation Z doesn’t run away from work, it hacks it. That’s why they choose several jobs at once

Generation Z is often described as demanding and unengaged, but hard data is beginning to dispel this myth…

US$4.5bn on the table. Why BlackLine rejected SAP’s offer and whether the giant will return with a new

SAP, Europe's largest software maker, made a $4.5 billion bid to acquire BlackLine in June, but the offer…

SK Hynix CEO: AI developments are strangling the global semiconductor supply chain

The explosion of investment in AI data centers is creating serious bottlenecks in global supply chains, limiting the…

Companies need AI to reinforce Zero Trust strategy

A new study by DXC Technology and Microsoft shows that although the Zero Trust model is becoming a…

Chinese hackers in the F5 code? IT industry reacts to another supply chain hit

The hacker attack on F5 Networks, one of the key providers of network security solutions for Fortune 500…

Poles don’t trust AI as much as the world. KPMG: we expect control and transparency

Poland is among the most attacked countries in Europe, as confirmed by the latest Microsoft Digital Defense Report.…

From 5G to 6G – the birth of the cognitive era

The transition from 5G to 6G is not just an evolution in speed, but a fundamental change in…

Digitalization accelerates, competences inhibit – the paradox of Industry 5.0

Polish companies are investing in technology at an increasingly rapid pace, but they still struggle with a lack…

Vigo Photonics’ strong rebound. Demand for infrared detectors grows globally

Vigo Photonics is experiencing one of the strongest rebounds in its history – the third quarter brought an…

TikTok is developing a new app for the US. Sales to US investors getting closer

TikTok is preparing a new version of its app specifically for the US market, reports The Information. This…

Publishers vs Google. AI Overviews a threat to independent media?

Google is once again on the radar of EU regulators. This time it's about the AI Overviews feature…

Cloudflare in the iIT Distribution portfolio

iIT Distribution is expanding its offering with solutions from Cloudflare, a global provider of cyber security and network…

Brother Polska strengthens the team – Tomasz Szymański new Pre-Sales Consultant

Brother Polska is strengthening its technical and sales structures. At the beginning of June, Tomasz Szymański joined the…

Meta vs EU: dispute over ‘pay or agree’ model gains momentum

Meta again on the target of EU regulators. The European Commission is investigating the compliance of the pay-or-consent…

SoftBank is back in the game. Masayoshi Son puts it all on artificial superintelligence

After years of a more cautious investment policy, SoftBank is once again attracting industry attention. Masayoshi Son, the…

Microsoft’s AI chip delay. Braga won’t threaten Nvidia before 2026

Microsoft, like Google and Amazon, has been developing its own computing chips for artificial intelligence for several years.…

DeepSeek under the magnifying glass in Europe. Germany wants Chinese AI app removed from shops

The rise of Chinese artificial intelligence models in Western markets is increasingly facing a barrier - not technological,…