Natalia Zębacka

Redaktor Brandsit

Heading to California: ASBIS makes its US debut with the largest Bang & Olufsen showroom

ASBIS is redefining its business geography by entering the demanding US market with the world's largest Bang &…

Canon connects visual storytelling to Agenda 2030, the eleventh installment of a global initiative

For the eleventh time, Canon is using its technological resources to achieve the goals of the UN 2030…

Automation and digital assistants. ORLEN is experimenting with an unmanned format in the Czech Republic

The ORLEN Group is testing the limits of automation in retail by launching its first unmanned store in…

Fujitsu builds global alliance against Generative AI risks

In response to growing regulatory pressure and the operational risks of generative AI, Fujitsu is launching the Frontria…

Labour market 2026: Companies unlock budgets but bet on surgical selection

The beginning of 2026 brings a clear revival in recruitment plans, but the double-digit growth in indicators does…

The AI paradox: Emerging markets are outperforming the West, but paying the price

The traditional hegemony of the West in the world of innovation is becoming a thing of the past,…

HPE accelerates integration after Juniper acquisition. Goal: Autonomous network

HPE is aggressively integrating the two companies' portfolios, striving to create a unified, self-service network architecture. The new…

Project Stargate and 40% of the world’s resources. How AI giants are draining the memory market

Colossal investments in AI infrastructure, led by the "Stargate" project, are draining the world's silicon resources, dramatically driving…

Faster than Claude and Gemini? AWS unveils Nova 2 and Nova Forge series

At this year's re:Invent conference, AWS CEO Matt Garman challenged current implementation standards, arguing that popular methods like…

Pat Gelsinger announces the twilight of the GPU era in favour of a quantum revolution

While Wall Street remains mesmerized by Nvidia's power, Pat Gelsinger makes the bold claim that the days of…

From tools to infrastructure. DeepL: AI agents a new priority for CIOs

The latest data from DeepL's study signals the end of initial experimentation and a shift toward deep integration…

A $650m lesson. Why are AWS and Google finally working together?

Fierce rivals AWS and Google Cloud have decided to take the unprecedented step of opening up their ecosystems.…

The Trump administration is betting on XLight. US$150m for former Intel CEO’s startup

As part of a strategic shift toward direct government investment, the Trump administration has approved the acquisition of…

The end of cheap labour in IT. How is AI forcing a redefinition of the junior role?

Automation is irrevocably removing simple tasks from the market, which until now have been a testing ground for…

Shadow AI on the rise: 56% of employees are implementing artificial intelligence behind their bosses’ backs

European SMEs are rapidly integrating artificial intelligence under pressure from economic uncertainty, making it the foundation of their…

Korea enters Polish IT more strongly. Effect of K-Content Expo 2025

The opening of a permanent business center in Warsaw and the signing of contracts worth nearly USD 30…

ServiceNow targets identity security. One billion dollars on the table for the acquisition of Veza

ServiceNow continues its offensive on the mergers and acquisitions market this year, conducting advanced talks on the purchase…

Two-speed digitalisation. Where does Polish business place billions of zlotys on IT?

Cyfryzacja polskiego przemysłu w 2024 roku to opowieść o dwóch prędkościach, w której duże przedsiębiorstwa dynamicznie wdrażają zaawansowane…

From controller to mentor. Why are ‘soft’ competencies the hardest currency in AI?

The traditional hierarchical leadership model is becoming not only anachronistic, but also risky from a business perspective. Today,…

HP cuts 6,000 FTEs and warns of costs. A billion dollars at the altar of AI

HP Inc. is focusing on a radical restructuring in the spirit of AI, announcing plans to cut up…

TFI PZU enters the game: PLN 15m for Scanway at valuation confirming space-tech aspirations

TFI PZU joins Scanway's shareholders with an investment of PLN 15.3 million, thereby validating the ambitious strategy of…